Nie Cele
Believe it or not!!! Its official and a done deal. Mzansi’s Street poles advertising specialists Adreach Group, is the official platinum sponsor of the popular much in demand and growing in leaps and bounds 10km competitive road running race billed to take place in one of the oldest township in South Africa, Alexandra.
Futhermore this sponsorship will run for the next consecutive three years. This was recently revealed at an event attended by a sizeable audience at the Alexandra Plaza Mall.
The race is expected to hit the streets of Alexandra Township on Human Rights day come 21 March 2024.
Zuza Mbatha, Adreach Group Business Development Director told the guests this blue-chip company was founded in 1998 for the shared value principle of profit making and also to plough back a helping hand to the needy community countrywide.
Mandla Radebe, of Central Gauteng Athletics heaped praise for the partnership and urged more corporate to support athletics.
“We are very excited about the race. This is one race in the township that is rich with talent and we are very thrilled about the energy the club brings to athletics. This partnership will help support a child who wants to fulfill his/her dream and get them out of the streets.”
Lebogang Legwale of Alex Plaza, said, their organization believes in community upliftment and holistically supports such initiatives.
“Such initiatives align with our company values.”
Lebogang Mogotlane, Chairperson of the Run Alex Athletics Club told the audience this was a significant milestone for the club.
“We are very excited and grateful to our sponsors.”
She also revealed the club membership was growing in leaps and bounds as compared to 2020 when the club was formed.
She also urged people to come in droves and witness this wonderful race that will go around in almost every street of Alexandra.
READ BELOW THE SUPPLIED ADDITIONAL INFORMATION ABOUT THE RACE.
Competitive Road Running returns to Alexandra through the ADREACH ALEX 10K
After nearly a decade of no formal road races in Alexandra township, Run Alex Athletics Club is proud to announce a 10km road race sanctioned by Central Gauteng Athletics (CGA). On Human Right’s Day, 21 March 2023, the club that was only formally registered with the CGA in 2020, after existing as a training group for several years, took a bold step and organized a Fun Run.
The success of the Fun Run saw CGA granting the club much-deserved rights to officially host a formal 10km race in the historic and loved township. Next year on Human Right’s Day, 21March 2024 and going forward, has been penciled in the CGA calendar as a day where runners will take over the streets of Gomora, as Alex is commonly known.
Having always thrown their weight behind projects that bring positive change into Alexandra, Adreach Group has firmly stood behind this race and will work with the community to ensure the success of the event.
As the platinum sponsor for the race, Adreach Group retains the naming rights for the next three years with the race named the “Adreach Alex 10K”.
“The upliftment of the community of Alexandra has always been at the heart of our operations.We are excited to have made our contribution with the Fun Run that resulted in this 10K road race, and we are even more thrilled to guide the growth of this race for the next 3 years and ensure that the community gets the full benefits of this event”, said Ryan Hancock, Sales and Marketing Director of Adreach Group.
The race will start and finish at the Alexandra Plaza, with the local shopping centre also a proud local partner of the Adreach Alex 10K.
“As a club, we pride ourselves in always responding to community needs. We are thoroughly blessed by partners who support our vision of changing the outlook of Alex. We call upon the running community and residents in Alexandra, to come out in their numbers on Human Right’s Day and explore Alex on foot”, said Lebogang Mogotlane, the Chairperson Run Alex AC.
