Today, adidas Originals and Bad Bunny return to the lineage of one of adidas Football’s most iconic speed franchises – the adidas F50. Reimagined as...
With an unparalleled summer of football underway, adidas Originals and SP5DER return with a bold head-to-toe football inspired collection, including the introduction of the adidas...
John Craig, South Africa’s leading premium menswear retailer, has partnered with iconic fashion brand Polo to deliver an elevated in-store experience with the John Craig x...
Grounded in craft, adidas Originals and Pharrell Williams introduce the next iteration of the VIRGINIA Vario FLAT EARTHER silhouette – now, in two suede colorways:...
As the world’s attention turns to football’s biggest stage for the summer’s FIFA WORLD CUP 2026™ tournament, adidas Originals and Willy Chavarria release “Comienza Con El Sueño”...
Elevate Africa is pleased to announce that applications are now open for Threads of Africa Fashion Film Prize 2026, a pan-African fashion, culture, and storytelling...
Johannesburg, South Africa – ellese enters a new era with Andrew Garfield, fronting global campaign “Do It Like An Italian” shot by Oliver Hadlee Pearch....
Following the successful launch of the Ballerina silhouette last year, adidas Originals and Bad Bunny introduce a new Vivid Red colorway, drawing inspiration from the...
Today, adidas unveils the new Real Madrid Home Jersey for the 2026/27 season, a design that refines one of football’s most recognisable looks through careful...