Category : Fashion

 Following the launch of the HYPERBOOST EDGE, introducing adidas’ latest midsole innovation, adidas Originals now unveils the HYPERBOOST EUPHORIA – a new silhouette that reimagines...

 Today, adidas and Juventus unveil the new away jersey for the 2026/27 season – a design that reconnects the Club with its very origins, reinterpreting...

Today, adidas Originals and Bad Bunny return to the lineage of one of adidas Football’s most iconic speed franchises – the adidas F50. Reimagined as...

With an unparalleled summer of football underway, adidas Originals and SP5DER return with a bold head-to-toe football inspired collection, including the introduction of the adidas...

Power in Every Size: South African fashion pioneer enters a bold new chapter with “The Fit We Were Never Given” campaign After 15 years of...

John Craig, South Africa’s leading premium menswear retailer, has partnered with iconic fashion brand Polo to deliver an elevated in-store experience with the John Craig x...

Grounded in craft, adidas Originals and Pharrell Williams introduce the next iteration of the VIRGINIA Vario FLAT EARTHER silhouette – now, in two suede colorways:...

As the world’s attention turns to football’s biggest stage for the summer’s FIFA WORLD CUP 2026™ tournament, adidas Originals and Willy Chavarria release “Comienza Con El Sueño”...

Elevate Africa is pleased to announce that applications are now open for Threads of Africa Fashion Film Prize 2026, a pan-African fashion, culture, and storytelling...

Johannesburg, South Africa – ellese enters a new era with Andrew Garfield, fronting global campaign “Do It Like An Italian” shot by Oliver Hadlee Pearch....