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SANRAE LAUNCHES NAVYFRIDAY TO INSPIRE HEALTHIER HOLIDAY RITUALS

As the festive season approaches, a time traditionally filled with indulgence, celebration, and often overwhelming busyness, SANRAE Wellness is calling everyone to embrace a gentler, more nourishing way to close off the year. SANRAE has launched NAVYFRIDAY, a softer, slower, and more intentional take on Black Friday, running from 24 November to 1 December 2025.

At a time when many people let go of their health routines, SANRAE offers a timely reminder: wellness is the greatest gift you can give yourself and your loved ones. This season, SANRAE encourages families, professionals, and festive travellers to prioritise healthy habits and restorative rituals.

For this limited period, SANRAE is offering 20% off all SANRAE rituals, exclusive discounts on its highly sought-after Ceremonial Matcha Tea Set + 30g Tin, and a free Jade Gua sha with every order above R800. Customers simply use the code NAVYFRIDAY at checkout on the SANRAE online store.

“NAVYFRIDAY is our way of inviting people to slow down, breathe, and reconnect with themselves before the year ends,” says Kylie Jane, Founder of SANRAE. “It’s more than a sale; it’s a reminder that wellness shouldn’t be rushed or transactional. It’s a daily ritual of choosing yourself,” Jane adds.

Unlike traditional festive gifting centred on consumption, SANRAE offers products rooted in wellness, mindfulness, and nourishment SANRAE is redefining what it means to give intentionally in a season often driven by excess.

Whether for parents needing a moment of calm, professionals closing a demanding year, or wellness enthusiasts looking for premium products, SANRAE has positioned itself as the go-to holiday gift for health-conscious for the whole family.

As part of its NAVYFRIDAY campaign, SANRAE shares simple but powerful tips to help you navigate the season with balance:

Start Your Morning Slow – Begin the day with a warm cup of ceremonial-grade matcha. It delivers steady energy without the crash, perfect for busy holiday schedules.

Stay Hydrated and Nourished – With family gatherings and social events, hydration is often forgotten. Infuse water with lemon or mint for a refreshing boost.

Make Rest a Priority – Late nights and disrupted routines can take a toll. Incorporate a nightly ritual like facial massage using a jade gua sha to release tension and support better sleep.

Practice Mindful Eating – Enjoy your festive favourites but tune in to fullness cues and savour each bite. Wellness is about balance, not restriction.

Create Moments of Stillness – Whether through meditation, journaling, or deep breathing, carve out small moments of silence each day to reset your mind.

Choose Intentional Gifts – Opt for gifts that support long-term wellbeing, rituals, tools, and products that encourage daily care and presence.

SANRAE is leading a movement toward a more mindful festive season, one defined by intention, joy, and restoration. With NAVYFRIDAY, we hope to inspire a culture of gifting that prioritises health, longevity, and everyday nourishment.

This December, SANRAE invites you to take a calm breath, pour your matcha, and embrace wellness the SANRAE way.

Use the code NAVYFRIDAY at checkout to redeem your rituals: https://sanraewellness.com/

About SANRAE

SANRAE is a wellness brand founded by Nutritionist and wellness advocate Kylie Jane. Rooted in the belief that true radiance begins within, SANRAE creates premium wellness products that inspire nourishment, balance, and daily rituals of self-care. Its first product, Ceremonial Matcha Green Tea, is sourced from Japan and crafted for South Africans ready to embrace mindful, radiant living.

Follow SANRAE:
Instagram: @sanraewellness
Website: www.sanraewellness.com

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