IME today announced the appointment of Carol Tshabalala as CEO, Africa, a strategic leadership move that strengthens the company’s expansion across key African markets, reinforcing its current footprint on the continent.
The announcement was made by CEO Tandi Potgieter, whose leadership vision is steered toward Global expansion across all iME’s product offerings, the core of which includes One-Way Interviews, Video Calls and Digital Content (including live streaming capabilities).
In light of the proven use cases that highlight Africa’s adoption of new and exciting technologies, Tshabalala will lead iME’s Africa growth agenda, with a focus on market development, strategic partnerships, and regional execution in high-potential African economies.
Tshabalala brings to the role more than two decades of experience across broadcasting, executive production, live events, and international sports media. Widely recognised as Africa’s “First Lady of Sport,” she has built a career spanning SABC Sport, SuperSport, Premier League Productions, major global tournaments, and high-profile live event hosting. Her experience combines strong audience credibility, deep continental insight, and global media reach, making her exceptionally well placed to lead iME’s expansion in Africa.
“Carol is a trailblazer, a builder, and one of the most trusted voices on the continent,” said Tandi Potgieter. “As iME entrenches its African footprint, our focus is on creating greater value for organisations through showing the all-inclusive video tech platform’s adaptable capabilities to implement, support and enhance key stakeholder value propositions. Carol’s appointment reflects exactly where we are going, deeper into Africa, closer to opportunity, and with leadership that understands both the market and the moment.”
Tshabalala will help drive iME’s emerging markets strategy by identifying scalable opportunities across media, sport, business, and digital communities, while advancing the company’s broader vision to create a connected future using video technology.
“I am honoured to join iME at such a defining time in its growth journey,” said Carol Tshabalala. “Africa is not just an emerging market; it is a leadership market, a talent market, and an innovation market. I’m excited to help shape iME’s growth across the continent by building partnerships, opening new opportunities, and creating platforms that connect people, stories, and value in more meaningful ways.”
“Carol’s appointment is a powerful statement of intent for iME. She brings global credibility, deep African insight, and an extraordinary ability to connect influence with impact. As we sharpen our focus on emerging markets, Carol will play a pivotal role in helping iME scale with relevance, ambition, and purpose,” says iME Founder Nivi Grogor.
With Potgieter leading the business globally and Tshabalala now driving the Africa mandate, iME is entering an enhanced growth phase, one focused on building a stronger presence in key African markets through future-fit innovation, monetisation, and deeper engagement. The adoption of video technology on the African continent looks bright.
About iME
visit: www.i-me.tech
iME is a future-fit digital video platform built for brands, creators, and organisations that want to innovate content formats, unlock monetisation, and drive meaningful engagement. Designed as an interactive solution, iME enables scalable video experiences that turn audiences into participants and participation into measurable value. Guided by its brand direction, Innovate. Monetise. Engage.
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