Absa has successfully concluded another rewarding season as the Official Banking Partner of Betway SA20, delivering a summer filled with unforgettable cricket, meaningful engagements and life-changing rewards for its customers.
Throughout the tournament, Absa placed customers at the center of the action through the Absa Card Play of the Day and the Absa Moneyball, rewarding their new and existing customers throughout the course of the season. Through these two activations, Absa contributed a total of R3 million in rewards, reinforcing the bank’s commitment to recognising customer loyalty and creating moments that truly matter.
Speaking on the impact of the campaign, Tshipi Alexander, Interim Managing Executive: Unsecured Lending at Absa Personal and Private Banking, said, “Through our partnership with Betway SA20, we unlocked moments that truly matter, from instant rewards at the stadium to once in a lifetime experience for our winners and their loved ones. These moments reflect our Your Story Matters ethos in action.”
The highlight for the campaign was the return of the Absa Card Play of the Day, which gave Absa cardholders the opportunity to win cash prizes by tapping or swiping their cards at live matches, standing a chance to win up to R200 000. Complementing this was the introduction of the Absa Moneyball, a gamified savings solution that transformed every dot ball in the Betway SA20 into a savings opportunity. Through the Absa Savings Coach, customers were able to link their savings goals to their favourite teams and earn rewards from a share of R1 million, promoting smart money habits while celebrating excellence on field.
In addition to the rewards, Absa enhanced the overall matchday experience for fans through discounted match tickets for Absa cardholders, instant giveaways at every match, fast-track stadium access and exclusive park-and-ride services at the final.
“This season demonstrated the power of combining sport, innovation and purpose. Through Betway SA20, we were able to connect meaningfully with our customers, reward their loyalty and continue building financial solutions that support long term growth,” Alexander concluded.
The Betway SA20 tournament ran from 26 December 2025 to 25 January 2026, uniting fans across cultures and regions in a celebration of world class cricket and festive season energy. As Absa looks ahead to the next chapter of its partnership with Betway SA20, the bank remains committed to creating impactful experiences that go beyond the game.
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For more information on Betway SA20, visit the website here.
About Absa Group Limited
Absa Group Limited (Absa Group) is listed on the Johannesburg Stock Exchange and is one of Africa’s largest diversified financial services groups. Absa Group offers an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance. Absa Group owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia and has insurance operations in Botswana, Kenya, Mozambique, South Africa and Zambia. Absa also has representative offices in China, Namibia, Nigeria and the United States, as well as securities entities in the United Kingdom and the United States, along with technology support colleagues in the Czech Republic. For further information about Absa Group Limited, visit www.absa.africa.
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