Following the groundbreaking global debut of the BadBo 1.0 in White during the Super Bowl LX halftime performance, adidas Originals and Bad Bunny continue their creative partnership with the release of BadBo 1.0 in a striking Beige and Black colorway.
BadBo 1.0 – the first ever signature adidas silhouette from Bad Bunny comes as the culmination of a five year long partnership with the brand. It captivated audiences worldwide in its debut Brown iteration and subsequent release in White. This new Beige and Black iteration delivers the same unapologetic confidence and bold aesthetic, crafted with premium nubuck and hairy teasel suede uppers, an EVA midsole, and translucent rubber outsole. At the heart of the shoe remains the iconic BadBo signature logo – a star drawing direct inspiration from the Puerto Rican flag, symbolizing origin, joy, and the limitless possibilities that come from staying true to where you’re from.
adidas para Bad Bunny BadBo 1.0 in Beige/Black retails for R3299, available at adidas.co.za on 28th March 2026.
About adidas Originals
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About Bad Bunny
Bad Bunny, born Benito Antonio Martínez Ocasio, is a multi-platinum global recording artist and 7x GRAMMY® winner whose genre-defying sound and unapologetic individuality have reshaped modern music and culture. Named Spotify’s most-streamed artist worldwide for four separate years (2020–22 and 2025), he made history in 2025 with 19.8 billion streams, the highest total of any artist globally that year, becoming the only artist ever to top Spotify’s Global Wrapped list four times. His album “DeBÍ TiRAR MáS FOToS” was also named Spotify’s Global Top Album of 2025.
In 2025, he anchored a groundbreaking 30-show residency, NO ME QUIERO IR DE AQUÍ, at the Coliseo de Puerto Rico, selling nearly half a million tickets and turning the island into the epicenter of the global music conversation. The residency concluded with a 31st show, live-streamed globally by Amazon Music, becoming the most-watched single-artist performance in the platform’s history. His career has long redefined scale: he previously set the record for the highest-grossing tour in a single calendar year, selling 2.4 million tickets across 81 shows and generating $435 million and broke the Barclays Center revenue record, surpassing Jay-Z.
In 2026, Bad Bunny made history when “DeBÍ TiRAR MáS FOToS” became the first fully Spanish-language album to win the GRAMMY® Award for Album of the Year, a landmark moment for Latin music and global culture. He also headlined the 2026 Apple Music Super Bowl halftime show, transforming one of the world’s largest broadcast stages into a celebration of Spanish-language music and culture.
His career is marked by a series of unprecedented milestones: becoming the first artist to earn an Album of the Year nomination for a Spanish-language project with “Un Verano Sin Ti”; the first Latin artist to chart 100 entries on the Billboard Hot 100; and the first Spanish-language act to headline Coachella. He has delivered the most-watched NPR Tiny Desk performance in the series’ history and has earned 12 Latin GRAMMY Awards®.
Beyond music, Bad Bunny has become a force across fashion and entertainment: co-chairing the Met Gala, gracing the cover of Vogue Italia, leading major campaigns for brands such as Calvin Klein, starring in film projects with Darren Aronofsky and Adam Sandler and making a historic appearance on Saturday Night Live as both host and musical guest before returning for the show’s landmark 50th anniversary celebration. In October 2025, he hosted the season premiere, marking his second time leading the iconic program.
With a singular voice and boundary-pushing artistry, Bad Bunny continues to shape a new era in global entertainment, one where language, genre and geography are no longer limitations.
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