The South African Football Association (SAFA) and adidas are proud to announce a landmark three-year partnership that will see the global sports brand become the official technical sponsor of South Africa’s national football teams.
This partnership marks a powerful homecoming for adidas, reigniting the spirit of unity and pride that captured the world during the 2010 FIFA World Cup™. Fifteen years later, that same sense of belief and belonging returns – as South Africa once again stands ready to make its mark on the global stage.
With Bafana Bafana’s qualification for the 2026 FIFA World Cup™, and Banyana Banyana’s continued rise in women’s football, adidas and SAFA are uniting to celebrate a new generation of South African excellence. Together, they’ll carry forward the message that has become adidas’ rallying call: “You Got This.”
“This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance. adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes. This return also marks the strengthening of our standing among the global football nations community as we compete at FIFA and CAF tournaments regularly and being supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us.” – Ms Lydia Monyepao, Chief Executive Officer, SAFA
Sam Handy, VP of Product and Design, adidas Football – “Football has the power to change lives whilst uniting and inspiring. adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage.”
Fans and players can look forward to the iconic Three Stripes gracing the kits for all South Africa football teams as of 24 March 2026, with an offer that will cover match wear, training and pre-match apparel, travel ranges and a comprehensive fan collection.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship, the UEFA Champions League & Major League Soccer. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus, as well as top Federations such as Germany (DFB), Spain (RFEF), Belgium (RBFA), Argentina (AFA) & Italy (FIGC). adidas is also partner to some of the best athletes in the game including Leo Messi, Mohamed Salah, Paulo Dybala, Catarina Macario, Jude Bellingham, Vivianne Miedema, Trinity Rodman, Olisa Ndah and Relebohile Mofokeng.
SUPPLIED.
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