- In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and teammates to help make them believe You Got This
- adidas wants to help disarm negative pressure in sport by motivating everyone to be a positive influence, as new research shows 4 in 5 athletes often experience unhelpful behaviors from the sidelines
- The brand has created its ‘Sideline Essentials’, five positive behaviors that could help encourage up to 20 million more athletes to play sports more regularly
- Building on the success of the 2024 ‘You Got This’ launch, the 2025 campaign highlights the power of encouragement. It reveals that 4 in 5 athletes face unhelpful sideline behavior, which can lead them to leave sports. Rooted in the universal truth that every athlete needs someone in their corner, the campaign highlights how a strong support system can be the difference between success and self-doubt.
- This year, adidas spotlights Relebohile Mofokeng, Siya Kolisi, Gerda Steyn, and Toni McCann, along with their greatest supporters, their partners, parents, and coaches. Together, they show that in sports defined by endurance and grit, the most powerful force isn’t always speed or strength; it’s the support that drives them forward.
- Relebohile Mofokeng
- Building on the success of the 2024 ‘You Got This’ launch, the 2025 campaign highlights the power of encouragement. It reveals that 4 in 5 athletes face unhelpful sideline behavior, which can lead them to leave sports. Rooted in the universal truth that every athlete needs someone in their corner, the campaign highlights how a strong support system can be the difference between success and self-doubt.
- This year, adidas spotlights Relebohile Mofokeng, Siya Kolisi, Gerda Steyn, and Toni McCann, along with their greatest supporters, their partners, parents, and coaches. Together, they show that in sports defined by endurance and grit, the most powerful force isn’t always speed or strength; it’s the support that drives them forward.
- Relebohile Mofokeng
- Relebohile Mofokeng, one of South Africa’s most promising young footballers, whose journey from the streets of Sharpeville to national and Orlando Pirates stardom has been shaped by talent, humility, and unwavering family support. From his early days honing his skills in backyard games and Kasi tournaments, Rele’s potential quickly propelled him to the SAFA Transnet School of Excellence and later to the Buccaneers, where he made his first-team debut shortly after excelling in the DStv Diski Challenge. At the heart of his rise are his parents, Naomi and Sechaba, whose love, sacrifices, and belief have anchored him since day one. Grounded in strong values and the reminder to “know where you come from”, Rele continues to chase a brighter future for himself and his family while inspiring fans across the country.
- To watch Rele`s story, visit adidas on YOUTUBE.
Siya Kolisi
National rugby captain Siya Kolisi and his long-time mentor and coach, Rassie Erasmus, have a relationship that has shaped one of the most inspiring stories in South African sport. From Kolisi’s beginnings in Zwide to becoming a two-time World Cup-winning captain, Erasmus has been a constant force, recognising his potential early on and guiding him with honesty, belief, and unwavering support. Together, they’ve lifted trophies, united a nation, and built a legacy far bigger than the game, proving that true greatness is achieved through trust, accountability, and the strength of those who believe in you.
To watch Siya’s story, visit adidas on YOUTUBE.
Gerda Steyn
As one of South Africa’s most celebrated long-distance athletes, Gerda Steyn’s journey is rooted in resilience, dedication, and the unwavering support of her community, and her husband Duncan Ross, who has been by her side through every high and low. A four-time Comrades Marathon champion, six-time Two Oceans Marathon winner, course record holder, and two-time Olympian, Gerda continues to chase greatness with Duncan playing a pivotal but often unseen role in her success, from race-day logistics and training support to motivation through the toughest miles.
To watch Gerda`s video, visit adidas on YOUTUBE.
Toni McCann – Ultra Trail runner
adidas TERREX athlete Toni McCann, one of the world’s leading trail runners, and her mother, Carey, whose unwavering support, encouragement, and emotional strength have carried Toni through the highs and lows of elite competition. Now based in Annecy and competing on the global stage, Toni has claimed major victories, including the Otter African Trail Run, OCC by UTMB, and most recently the CCC by UTMB. Behind every podium is a quieter story of sacrifice, resilience, and a mother’s constant presence. This was most evident at the 2025 Otter African Trail Run, where an ankle injury forced Toni to withdraw while leading; instead of stepping back, she chose to support fellow runners. Carey is not only her mother but her confidante and anchor, reminding her that bravery, effort, and heart matter more than any result.
To watch Toni McCann’s video, visit adidas on YOUTUBE.
‘You Got This’ is more than an adidas global campaign; it’s a tribute to the people who make every win possible. adidas aims to spark a global movement of positivity, reminding every athlete that belief starts from the sidelines.
For more information on the adidas ‘You Got This’ campaign, visit adidas.co.za.
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.
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