- Celebrating 75 years of German craftmanship, the LC Predator Mania Black & Red has been exclusively made in adidas’ legendary Scheinfeld factory in Bavaria
- The boot is the third in a series of limited-edition Predator Mania drops to be made in Scheinfeld this year
- The boots are an almost exact remake of the beloved Predator Manias from 2002, featuring the original black, white and red colourway and some modern touches
- The adidas Predator Mania Black & Red is available from 9th September from select retail stores and online via adidas.co.za.
Today, adidas continues its celebration of 75 years of exceptional craftsmanship with the third release of its 2024 ‘Made in Germany’ range – The LC Predator Mania Black & Red.
The original 2002 Predator Mania is considered by many to be one of the greatest football boots of all time The new boot boasts the same aesthetic as the original Mania, but with the re-engineered outsole of the modern Predator 24 to ensure peak performance without sacrificing the iconic look. As a final nod to adidas expert craftmanship, the classic foldover tongue is adorned with a ‘Made in Germany’ sign-off.
Made in Germany
The LC Predator Mania Black & Red has been crafted in adidas’ historic Scheinfeld factory, located a short distance from the brand’s Bavarian HQ in Herzogenaurach, Germany. Having originally been opened by Adi Dassler in 1959, Scheinfeld has been responsible for putting genre-defining performance footwear on some of the game’s greatest ever athletes, as well as millions of fans around the world.
The production team at Scheinfeld have been at the heart of its operations for 75 years, which is why adidas is putting members of the current team at the centre of its marketing campaign for the Made in Germany range. In a series of pictures and videos, adidas shines a light on these individuals’ meticulous work and their unending passion to produce some of the greatest football boots in history.
For the launch of the Predator Mania Black & Red, Predator legend Alessandro Del Piero, one of the most celebrated players to wear the original boot, joins the campaign by reprising his classic pose from 2002, biting down on the toe of one of the boots.
The Limited Collection adidas Predator Mania Black & Red R6 499 is available to purchase from 9th September, online via https://www.adidas.co.za/soccer-shoes and select adidas stores and retailers.
DID YOU KNOW?
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
For more information, please visit www.adidas-Group.com.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Women’s European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Aitana Bonmati, Lamine Yamal, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.
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