- Celebrating 75 years of German craftmanship, the LC Predator Mania Japan Blue has been exclusively made in adidas’ legendary Scheinfeld factory in Bavaria
- The release marks the start of a series of limited edition Predator boots to be made in Scheinfeld this year
- The boots are an almost exact remake of the beloved Predator Manias, worn by adidas-contracted Japan players at the FIFA World CupTM 2022, with some new touches
- The adidas Predator Mania Japan Blue is available from select retail stores and via adidas.co.za
Today, adidas celebrates 75 years of exceptional craftsmanship with the first release of its 2024 ‘Made in Germany’ range. The campaign kicks off with a limited-edition masterpiece – the Predator Mania Japan Blue boot.
An almost exact remake of the legendary boots donned by the adidas-contracted Japan players at the 2002 World Cup, the LC Predator Mania Japan Blue boasts the same aesthetic as the originals, but with the re-engineered outsole of the modern Predator 24 to ensure peak performance without sacrificing the iconic look. As a final nod toe adidas expert craftmanship, the classic red tongue is adorned with a ‘Made in Germany’ sign-off.
The LC Predator Mania Japan marks the start of several upcoming drops to be crafted in adidas’ historic Scheinfeld factory, located a short distance from the brand’s Bavarian HQ in Herzogenaurach, Germany. Having originally been opened by Adi Dassler in 1959, Scheinfeld has been responsible for putting genre-defining performance footwear on some of the game’s greatest ever athletes, as well as millions of fans around the world.
The production team at Scheinfeld have been at the heart of its operations for 75 years, which is why adidas is putting members of the current team at the centre of its marketing campaign for the Made in Germany range. In a series of pictures and videos, adidas shines a light on these individuals’ meticulous work and their unending passion to produce some of the greatest football boots in history.
Sam Handy, SVP of Product and Design at adidas, said, “For 75 years, the adidas factory in Scheinfeld has been a cornerstone of our commitment to quality and innovation. It felt right to mark this important anniversary by shining a light on some of the men and women who are so crucial to creating boots that have graced the feet of legends and fueled history-making moments on the pitch.
“We’re excited to mark the start of our Made in Germany collection by bringing back one of our most beloved models from the history of the Predator franchise, the Predator Mania Japan Blue.”
The Limited Collection adidas Predator Mania Japan Blue R6499 is available to purchase from today, online via.adidas.co.za/soccer-shoes and select adidas stores and retailers.
DID YOU KNOW?
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
For more information, please visit www.adidas-Group.com.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.
INFO SUPPLIED.
