- Boot harks back to the heritage of the franchise’s past eras, while showcasing the latest in performance technology
- Release marks the final drop of Predator’s 30th Anniversary Year
- The new Predator is available to purchase from today at https://www.adidas.co.za/predator and select retail stores
Today, adidas releases a new Predator pack, featuring a visual design that evokes the franchise’s heritage, alongside tech innovations to that pave the way for the future of the boot in 2025 and support the modern goal scorer.
In a year where Predator celebrated its 30th anniversary, the design is a tribute to the early 2000’s era of the franchise.
Fans of the 2002 Predator Mania will immediately recognise the boots’ champagne, red and black colourway, which has been given a fresh twist to suit the all-new upper silhouette. Red lines running along the medial and lateral sides of the boot behind the three stripes are a fond call back to the 1998 Predator Accelerator.
Utilising feedback from consumers and adidas athletes, the new Predator has undergone a series of updates designed to give the wearer the utmost confidence in front of goal, as a precursor to an all-new Predator model set to land in January 2025.
Crafted for goals, the boots feature the latest in adidas performance technology, including:
- CONTROLFRAME 2.0 – lightweight soleplate and heel construction optimize traction for dynamic movement and stability when striking the ball.
- HYBRIDTOUCH 2.0 – a newly fine-tuned upper provides a moulded fit with cushioning in key contact areas for comfort and a soft touch on the ball.
- STRIKESKIN – rubber fins with longer length and increased quantity, strategically placed in strike zones to support ball grip for precision shot-making. The exact placement of the fins is inspired by the Predator Mania.
- STRETCHABLE LACELESS PRIMEKNIT COLLAR – on the laceless version of the boot, allows for easy entry and secure lockdown.
December marks the conclusion of the franchise’s 30th anniversary celebrations. 2024 has seen the return of the beloved fold over tongue, a giant leap forward in boot technology to support goal-scoring, and a series of limited-edition re-releases of classic Predators for the nostalgia junkies.
The new Predator is on sale now in laced, laceless and foldover tongue versions, via adidas.co.za, and selected adidas stores and retailers.
ABOUT ADIDAS
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
ABOUT ADIDAS IN FOOTBALL
Adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Women’s European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. Adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. Adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Aitana Bonmati, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Son Heung Min, Karim Benzema, Vivianne Miedema, Trinity Rodman, Mary Fowler, and Wendie Renard.
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