Strategic reputation management powerhouse has appointed Apaphia Lefatle, an award-winning Public Relations maven, as Senior Account Manager.
Apaphia’s extensive experience and deep passion for PR promise to significantly impact her new role, especially as she takes the lead on Decode Communications’ major accounts, such as loveLife and the Nelson Mandela Children’s Fund. Her expertise spans Media Relations, Corporate and Consumer Communications, Influencer Management, and more, making her a versatile and valuable addition to Decode.
With a Diploma in Public Relations and a career marked by excellence at leading agencies such as The Riverbed Agency, Flow Communications, and M-Sports Marketing, she has demonstrated a remarkable ability to deliver outstanding results for diverse clients.
Notably, Apaphia has successfully managed high-profile campaigns for top brands, such as Nando’s, MSC Cruises, Nedbank, Coca-Cola Beverages South Africa, BP South Africa, Supa Quick, and the Nelson Mandela Foundation.
Lorato Tshenkeng, CEO and Founder of Decode, expressed his excitement: “With her extensive experience in the industry and her proven track record of delivering outstanding results, we are confident that Apaphia will play a pivotal role in driving our company to new heights. Her strategic insight and passion for excellence make her a valuable addition to our team. We are excited to embark on this new chapter with Apaphia at the helm.”
Decode looks forward to Apaphia’s innovative contributions and to the continued success we will achieve together for our valued clients.
DID YOU KNOW?
Decode Communications is a Pan-African reputation management firm founded in 2012 and headquartered in Johannesburg.
With its integrated strategic communications solutions, Decode’s mission is to positively influence how business is done in Africa. The firm has extensive experience with large-scale public and private sector clients, and its ethos is built on diligence while being innovative with entrepreneurial flair.
Decode specialises in public affairs, issues and crisis management, corporate communication and reputation management. The firm works with brands to do meaningful work, helping to make meaningful connections with people who matter to their success.
As a disruptor and leader in digital communications, Decode supports the capacity development of government and public sector communicators with its annual Social Media Summit and specialised social media training.
Decode also produces the yearly South African Leaders of Government on X (formerly known as Twitter) report, a benchmark tool for assessing cabinet members’ and their spokespeople’s presence and activity on the micro blogging app.
Website: decode.co.za
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