Pick n Pay and FNB proudly announce the return of the country’s most affordable and loved weekly meal deal, Burger Friday. What began as a simple solve to the familiar week‑night dilemma, “What’s for dinner tonight?”, has grown into a nationwide favourite and a celebrated weekly tradition.
Running every Friday from 06 March to 26 June 2026, FNB eBucks members can enjoy a build‑your‑own burger bundle for just R50 (regular price R124, a 60% saving), while Smart Shopper customers pay only R100, making it the best-priced burger meal deal in South Africa.
The Burger Friday bundle includes five essentials: four burger patties, four burger buns, two tomatoes, 80g lettuce mix, and 100g Clover processed cheese. The bundle items are fixed and cannot be substituted or replaced.
“For many of our customers every rand has a purpose, that’s why we design initiatives that help their money stretch further, without compromising on the moments that matter most. Burger Friday is more than a meal deal, it’s about bringing family and friends together, creating simple, feel‑good moments of connection and comfort, without the added pressure on the monthly budget,” says Pieter Woodhatch, CEO of eBucks. “Through our partnership with Pick n Pay, we’re making it easier for customers to enjoy meaningful savings that fit naturally into the everyday realities of their lives.”
In 2025, with one Smart Shopper swipe and one FNB card payment, customers were able to access unbeatable value that resonated across the country. Reflecting the scale of demand for savings, the offer had measurable impact: proving that loyalty innovation can drive commercial uplift, customer happiness, and partner success simultaneously.
Burger Friday has evolved from a simple deal into a tangible consumer benefit rooted in real and accessible value that wins the hearts of South Africans.
Pick n Pay’s Commercial Fresh Executive, Peter Arnold says, “Burger Friday quickly became a weekly favourite for customers. It shows that when we combine quality ingredients with great value, customers respond. For many families it’s became part of their Friday routine. Our partnership with FNB continues to unlock innovative ways to deliver even more value at the till for our customers.”
The exclusive R50 deal is available in-store (Pick n Pay Supermarkets and Hypermarkets) only for qualifying FNB customers* and is limited to one deal per customer. The R100 deal is unlimited for customers swiping their registered Smart Shopper card and is also available for delivery on Pick n Pay asap!
“This campaign sets a new benchmark for loyalty partnerships by seamlessly combining instant rewards, dual‑programme value, and data‑driven personalisation, creating a blueprint for future loyalty excellence. We are incredibly proud of the meaningful value FNB eBucks and Pick n Pay can deliver to customers together,” says Woodhatch.
“Whether easing the pressure of rising household essentials or offering South Africans the most affordable weekly meal deal, the ‘Iconic Duo’ continues to evolve to meet the changing needs of households nationwide,” he concludes.
Note to editors:
*The FNB R50 deal can be redeemed by meeting the following qualifying criteria:
- Qualifying customers: FNB Easy, Aspire, Premier, Private Clients, Private Wealth or RMB Private Bank account holders. Customers also need to have a register Smart Shopper card.
- The offer: R50 pricing for FNB customers (Non-FNB customers swiping their Smart Shopper card will pay R100 and this is also available on Pick n Pay asap!).
- How to qualify:
- Must be an FNB customer at least 10 days before promotion day
- Buy the five Burger Friday bundle items
- Swipe their registered Smart Shopper card, and
- Must be an FNB eBucks Rewards member
- Redemption: Pay with an FNB physical or virtual card at the till point
- Limitations: One FNB deal per customer per week, and it is available only in-store at Pick n Pay Supermarkets and Hypermarkets.
The R100 deal is unlimited for customers swiping their registered Smart Shopper card and is available in-store (Pick n Pay Supermarkets and Hypermarkets and for delivery on Pick n Pay asap!
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