#1 Most Admired Financial Services Brand
#1 Most Admired Banking Brand
#1 Most Admired African Brand Doing Good for Society and the Environment
FNB has been recognised as the top performing financial institution across three categories at the 15th Brand Africa 100 South Africa’s Best Brands awards ceremony which took place at the Johannesburg Stock Exchange (JSE) on Friday 13 June. FNB has been named the Most Admired Financial Services Brand, Most Admired Banking Brand, and Most Admired African Brand Doing Good for Society and the Environment.
According to Brand Africa, the results were determined through a comprehensive muti-language and multi-touchpoint survey of African consumers aged 18 years and older, across more than 30 African countries, representing over 85% of the continent’s population and GDP.
FNB’s Chief Marketing Officer, Faye Mfikwe says, “These accolades affirm our brand’s unwavering promise of help and how it has deeply resonated with our customers over the years, forging a powerful connection that transcends transactional boundaries. We proudly occupy the top spot in brand admiration, a testament to the effectiveness of our brand strategy, which weaves emotional resonance, loyalty, and trust into the fabric of our brand. As a purpose-driven financial institution, our mission is simple: to be a trusted partner that promotes the financial well-being of individuals and businesses—helping them, their families, and society to thrive. This belief is more than a philosophy—it’s a promise. It motivates us to continue ensuring that the help that we extend to customers goes beyond just an individual level – translating to broader communities, economies, and the environment.”
Both purpose and intuitive innovation are central to what FNB does, continues Mfikwe. “Our brand’s ‘help’ anchoring has shaped how we design our products, how we engage with customers, and how we show up—especially during life’s highs and lows. It’s a commitment that extends beyond banking into initiatives that support financial inclusion, sustainability, and community development.”
For over 186 years, we have been in the business of helping people. Whether it’s enabling them to reach their potential, realise their dreams, ease their daily lives, or safeguard their futures, our commitment remains steadfast. Overall, our aim is to help customers achieve their goals and aspirations by improving their financial wellbeing.
This round of accolades comes on the back of FNB’s rewards programme, eBucks, being honoured with four awards for excellence at the 2025 International Loyalty Awards in May 2025.
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