adidas recently unveiled its first ever Predator in collaboration with English footballer Jude Bellingham. Named ‘Belligold’, the Predator 24 features a premium, minimalistic design, fusing the best of football performance with the best of fashion and will be worn on-pitch for the first time this weekend when Real Madrid take on Celta Vigo.
The signature Predator comes in a sleek black and gold colorway and includes the new ‘JB’ logo on the iconic fold-over tongue. Gold accents on the three stripes and CONTROLFRAME outsole pays homage to his golden year, where accolades include his first domestic league title, UCL winner’s medal and league ‘player of the year’.
To accompany the boot drop, adidas is also releasing a signature Gazelle sneaker and the second installment of the Bellingham Originals apparel collection; a premium line created in collaboration with Jude. The Gazelle mirrors the Predator colorway, featuring a black upper, three stripes in gold and a black outsole. The apparel collection is crafted with premium materials with black and gold detailing, providing a nod to Jude’s elegant style, and is adorned with the adidas trefoil and ‘JB’ logo. It includes:
- Jersey – The iconic Originals lifestyle jersey, inspired by the late 80s and 90s adidas archive, includes a subtle embossed ‘JB’ monogram all-over, a V-insert polo collar made from engineered flat-knit rib with colour accents, and sleeve endings with matching rib to the collar for an authentic football feel. The design is rounded off with the trefoil logo and Jude’s new ‘JB’ insignia embroidered on the chest
- Ringer Tee – A similar design to the jersey but with a ring-neck collar, crafted from premium heavyweight materials and featuring the adidas three stripes as flat knit ribs across the sleeves and shoulders
- Shorts – Retro style in black woven, lightweight materials and vented sides along the three stripes
- Tracksuit – Inspired by classic football tracksuits, updated in the same colourway as the Originals jersey and ringer tee
- Sam Handy, SVP of Product and Design at adidas said, “Jude’s signature Predator is a celebration of his incredible first season at Real Madrid. He is one of the most exciting players in football today, so it’s only fitting we give him a boot that represents his game while also paying homage to his unique style off the pitch. We’re excited to elevate the drop with an accompanying Gazelle sneaker – a shoe with such a rich history in football culture – as well as his second Originals apparel collection.”
- Jude Bellingham added, “Growing up as a kid I could never have imagined a day where I’d have my own signature Predator, it really is a dream come true. The boot really reflects who I am as a player while also capturing my style away from the pitch. I can’t wait to wear it for the first time and see how it performs. It makes it even more special to see my very own Gazelle sneaker and second Originals clothing drop launching alongside it.”
- The adidas ‘Belligold’ Predator 24 is available to purchase from 18 October from selected retail stores and adidas.co.za
DID YOU KNOW?
- adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
- About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World CupTM, the UEFA European Football ChampionshipTM, the UEFA Champions LeagueTM & the UEFA Women’s Champions LeagueTM. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Karim Benzema, Vivianne Miedema, Mary Fowler, and Wendie Renard.
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