Lukhanyo Am has been appointed as the Brand Ambassador on one of Danone’s top brands, DanUp. As a brand, DanUp is committed to giving consumers the inner and outer courage to live their truth and is proud to partner with the South African rugby player.
“Lukhanyo is the quintessential DanUp man; a professional rugby player for the national team and the Cell C Sharks” says Thandeka Ngqumeya, Marketing Director for Danone Southern Africa. As a young man hailing from King William’s Town in the Eastern Cape, Lukhanyo transcended from his humble background to become one of SA’s top rugby players and continues to unify South Africans through the game. “His ever-determined mindset to work relentlessly towards his dream is a shared value for DanUp, providing never-wavering on-the-go nutrition as well as a boost” added Ngqumeya.
In 2016, DanUp infiltrated the Mageu category with the first of its kind multigrain and yoghurt blend designed to keep consumers fuller for longer. Fuelling its innovative trajectory, DanUp is now officially launching DanUp Boost , available in two flavours, original and berry .The blend has added guarana extract and vitamin B3 to energise your day.
“I am honored to be the ambassador of DanUp as it is a brand fuelling a generation of men to develop a healthy outlook through balanced habits for physical, emotional and mental wellbeing. DanUp provides the mindset and on-the-go nutrition to get the most out of every day” said Lukhanyo.
Following the announcement this week, the DanUp limited edition pack featuring Lukhanyo will be filtering into stores from June together with an exciting television advert and digital campaign on social media platforms such as Instagram and Facebook.
ABOUT DANUP – DanUp is a deliciously filling 2-in-1 blend that combines the fillingness of multi-grain with the goodness of yoghurt. Intricately made with selected maize, sorghum, barley and oats to keep you fuller for longer. With humble beginnings in our innovation portfolio in 2016, DanUp is now an established and beloved brand amongst consumers. DanUp is labelled as one of Danone’s brands with purpose as it commits to give men the inner and outer courage to live their truth.
ABOUT DANONE – Since 1995, DANONE SOUTHERN AFRICA (www.danone.co.za) has been dedicated to bringing health through food to as many people as possible. As a leading food and beverage company selling Essential Dairy Products (Inkomazi, Nutriday, Activia YogSip, DanUp, Mayo and Ultramel) and Plant-Based Products (Alpro), Danone aims to inspire healthier and more sustainable eating and drinking practices in line with its ‘One Planet. One Health’ vision which reflects a strong belief that the health of people and that of the planet are interconnected. To learn more about Danone visit www.danone.co.za
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