Northbound Processing (Pty) Ltd has extended a helping hand in support of Jacaranda FM’s Breakfast with Martin Bester and Good Morning Angels – Project Flood Relief, contributing to urgent relief efforts for communities affected by severe flooding in Limpopo and Mpumalanga.
Torrential rains over the past week have caused widespread flooding across the two provinces, resulting in at least 37 reported deaths, the displacement of thousands of residents, and extensive damage to homes, roads, bridges, and other critical infrastructure. Communities including Phalaborwa and surrounding rural areas have experienced prolonged disruptions to water and electricity services, leaving families without access to basic necessities.
Both provinces have been declared disaster areas, as humanitarian organisations and authorities continue to assess damage estimated in the billions of rand and work to reach isolated communities.
Supporting Immediate Relief Needs
Northbound Processing’s contribution forms part of the broader Jacaranda FM relief drive, with all collected supplies and funds being distributed by Gift of the Givers, which is coordinating emergency response efforts on the ground. According to the organisation, the most urgent needs remain bottled water, food, baby formula, nappies, and essential toiletries.
“When events like this unfold, the scale of loss can feel overwhelming,” said Ernie Lai King, Chairperson of Northbound Processing.
“Our response is simply about standing with people in this moment — offering practical support where it is most needed.”
A Response Driven by People
In addition to the company’s involvement, employees at Northbound Processing have also stepped forward on a personal level, contributing food parcels, bottled water, baby essentials, and toiletries to the relief effort.
“For many within our team, Limpopo and Mpumalanga are not distant places — they are where families, friends, and communities are,” said Mduduzi Maqubela, Director Stakeholder Management at Northbound Processing.
“The fact that staff members chose to give individually reflects a shared sense of care and responsibility, not an instruction or obligation.”
One staff member who contributed supplies described the decision as instinctive.
“When you see families sleeping in community halls or cut off from clean water, it becomes very real,” the employee said. “Helping, even in a small way, felt like the right thing to do.”
Keeping Communities at the Centre
As emergency relief efforts continue, many affected communities face a long road to recovery. While immediate assistance remains the priority, rebuilding lives and restoring basic services will take time.
“Our hope is that this collective response helps ease the burden, even slightly, for those who have been hardest hit,” added Lai King. “What matters most is that people know they are not alone.”
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