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RUN FOREVER

Running hurts. It’s a sweaty struggle between yourself and the tarmac and that’s what makes it the ultimate test of endurance. Under Armour’s Infinite Elite  has got the game on lock with a shoe built for an elevated experience. Just ask your nearest endurance athlete , South African Olympic tri-athlete, Jamie Riddle. He’s been breaking records and smashing personal bests with hard work, grit and the help of next-level gear. It’s not just a shoe, it’s the boost you didn’t know you needed.

Riddle says, “As an endurance runner, the technology in my shoes isn’t just about comfort—it’s about performance optimisation. Every stride places immense stress on my body, and the right shoe tech helps to manage that impact, reduce fatigue, and ensure long-term stability. The precision in cushioning, energy return, and heel-to-toe transition allows me to maintain efficiency across extended distances. It’s this integration of support and responsiveness that keeps me in control, helping me push past the breaking points where fatigue sets in, mile after mile.”

The Under Armour Infinite Elite 2024 model is designed with a focus on maximizing energy return and durability for long-distance runners. Its technical point of difference lies in the integration of the HOVR X2 Cushioning System, an advanced iteration of Under Armour’s HOVR technology. This system provides exceptional energy return, absorbing impact and converting it into forward momentum, which helps reduce fatigue over long distances.

The shoe also features a dual-density midsole for enhanced stability and responsiveness, especially during high-impact phases of the gait cycle. Additionally, the upper is constructed with UA Warp 2.0 technology, a lightweight and breathable material that adapts to the foot’s movement while maintaining structured support. This combination allows for a balance of cushioning, energy efficiency, and lightweight stability—key for endurance runners looking to maintain peak performance over extended periods. This shoe  will turn you into the fastest version of yourself (faster than a podcaster gets cancelled).

“The UA Infinite Elite has become my go-to for pushing the limits of my run. The responsive cushioning really helps absorb impact, giving me that extra burst of energy with every stride. The upper wraps my foot like a glove, providing the perfect blend of support and flexibility, which is crucial when I’m hitting those high-intensity runs. And with the carbon rubber outsole, I get incredible traction and durability, so I can stay focused on my pace, not the terrain.,” says Riddle.

Looking to become the next Jamie Riddle? Here are five things he looks for in his shoe choice:

  • Cushioning & Responsiveness: Riddle relies on shoes with HOVR™ cushioning, which absorbs impact while returning energy, helping him push harder in every stride.
  • Lightweight Design: This ensures Riddle can maintain his speed and agility without being weighed down during both long training runs and races.
  • Fit & Comfort: A snug fit is crucial. The Infinite Elite’s anatomically engineered knit upper wraps around the foot, providing support and flexibility without compromising on comfort.
  • Traction & Stability: With its carbon rubber outsole, Riddle gets the traction he needs for various terrains, ensuring stability with every step, even during intense runs.
  • Durability: For high-mileage runners like Riddle, he needs a durable outsole and robust build to ensure the shoe stands up to the toughest training sessions while still delivering peak performance on race day.

Being the best version of yourself requires a shoe that sets the streets on fire. A shoe separates a jogger from a contender and a competitor from a champion. That shoe is the Infinite Elite. It helps you outperforms your competition by being lighter, softer, and tougher, so that you can beat your biggest competition, YOU.

 INFO SUPPLIED.

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