Takealot Integrates On-Demand Shopping via TakealotNOW on Mr D
Takealot, South Africa’s #1 shopping app, has launched an exciting pilot that integrates its on-demand delivery service, TakealotNOW, directly into the Takealot App in partnership with Mr D. This seamless integration makes life easier and faster for customers by pairing speed and convenience with an already trusted shopping experience.
For customers browsing eligible products on the Takealot App, a new “Get it Now” option will indicate items available for immediate delivery through TakealotNOW, fulfilled via the Mr D app. While this pilot service is initially available in select Cape Town, Johannesburg, and Pretoria regions, it underscores Takealot’s mission to make life better by delivering what customers need, exactly when they need it.
“Takealot is not just South Africa’s #1 shopping app – together with Mr D, we’re building the ultimate e-commerce ecosystem that understands what makes South Africans happy. And nothing delivers happiness quite like getting what you need, when you need it most, all in minutes,” says Karla Levick, Chief Marketing Officer at Takealot.
“We’ve always focused on making shopping simpler, faster, and happier for our customers, and this interaction brings that promise to life in a meaningful way,” says Levick.
Building on the success of TakealotMORE, the award-winning loyalty programme launched in 2024, this initiative is yet another way Takealot is innovating to meet South Africans’ needs. TakealotMORE has already enhanced shopping convenience with unlimited free delivery on Takealot, Mr D, and TakealotNOW, along with exclusive perks such as free grocery delivery from Pick n Pay at in-store prices and complimentary access to News24 – all for less than R4 a day. TakealotNOW takes this commitment one step further by making everyday essentials and more available in just minutes.
“We pioneered on-demand delivery for general merchandise in South Africa back in 2023 with the launch of TakealotNOW, proving that South Africans want the same access to instant convenience,” says Marnus Engelbrecht, Head of TakealotNOW.
“While this is an early stage of the rollout, we’re thrilled to deliver happiness faster and will continue to expand our capabilities over time,” Engelbrecht notes.
Shaping the Future of South African E-Commerce
Takealot’s latest innovation reaffirms its role as South Africa’s leading e-commerce ecosystem. By leveraging cutting-edge technology, infrastructure, and a focus on customer convenience, the group is breaking new ground in making life easier for millions of South Africans – one delivery at a time.
With the TakealotNOW integration, the goal is simple: to streamline customers’ lives by offering a faster, smarter, and happier shopping experience.
About Takealot
Takealot is South Africa’s #1 shopping app, on a mission to change lives for the better through e-commerce. Since 2011, we’ve delivered happiness to millions of South Africans through our commitment to exceptional service, unbeatable range, and trusted delivery. With millions of products and a delivery network that reaches every corner of South Africa, we’re not just delivering packages, we’re delivering possibilities.
From supporting over 12,000 small businesses through our marketplace to creating thousands of jobs through our ecosystem, we truly believe that e-commerce is a force for good. Because when South Africa wins, we all win. And that’s happy, delivered.
About Mr D
Mr D is South Africa’s leading on-demand delivery app, enabling customers to get everything from meals to tech and groceries delivered fast and efficiently.
With a nationwide footprint and a commitment to effortless convenience for our customers, Mr D is revolutionising delivery in South Africa.
About TakealotMORE
TakealotMORE is a subscription service brought to you by Takealot, South Africa’s leading online retailer. Launched in May 2024, TakealotMORE has revolutionised the online shopping experience by offering unlimited free delivery and collect options from Takealot, including free delivery on TakealotNOW products, Pick n Pay groceries and restaurant orders on Mr D.
Shoppers have the flexibility to choose between two convenient plans: the Standard plan at R39 per month or the Premium plan at R99 per month. With the introduction of TakealotMORE deals in November 2024, members can now also enjoy even more savings and exclusive deals on their favourite products and brands.
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