“A SAFER, SMOOTHER, SMARTER WAY TO ENTER FNB STADIUM”
Stadium Management South Africa (SMSA) has confirmed the launch of MyTicket, its own proprietary ticketing platform, together with a strategic move to manage ticketing and access control in-house across the stadiums and venues under its management.
The decision follows a detailed review of challenges experienced over time with traditional third-party ticketing models, particularly in relation to ticket fraud, counterfeit tickets, and access delays at high-volume events.
These challenges have often been compounded by infrastructure and connectivity limitations, directly affecting spectator experience and operational efficiency. In response, SMSA elected to invest in a purpose-built ticketing and access-control ecosystem designed specifically for large stadium environments.
The platform was developed by a professionally appointed design team, drawing on SMSA’s extensive experience in managing access control across major sporting and live entertainment events. This investment includes state-of-the-art ticket scanning devices, upgraded turnstile functionality, and expanded server and connectivity capacity to support reliable, high-speed validation at peak ingress periods.
MyTicket has been designed to deliver a modern and intuitive ticketing experience for fans, supporting both mobile and printed tickets. Spectators can purchase tickets, store them securely on their mobile devices, and present them at venue entry points with instant validation.
Key features include rotating smart QR codes that refresh regularly to reduce fraud and unauthorised sharing, offline functionality that allows tickets to be accessed and scanned when mobile signal is limited, add-to-wallet support for both iOS and Android devices, and availability via Google Play, the Apple App Store, and web platforms.
Embedded digital security features, encrypted validation processes, and real-time monitoring tools allow SMSA to take direct accountability for access control at the venues it manages, while improving gate efficiency and enhancing overall event-day operations. While the long-term objective is to progressively transition towards a fully digital ticketing environment, SMSA recognises that some patrons still prefer or require physical ticket purchasing options. To accommodate this, SMSA has concluded a distribution agreement with Computicket, which will act as its physical ticket distribution partner. “Our focus is on delivering a safe, secure, and seamless stadium experience,” said Bertie Grobbelaar, Chief Executive Officer of Stadium Management South Africa. “By investing in our own ticketing and access-control platform, we are reducing fraud, improving ingress efficiency, and taking direct responsibility for how spectators access the venues we manage.”
The rollout of MyTicket and the upgraded access-control systems will be implemented on a phased basis across SMSA’s venue portfolio, with event-specific communication issued through official channels.
SUPPLIED.
