Sun International CEO Ulrik Bengtsson, today announced that after a thorough search, the company has appointed Mark Sergeant as Chief Operating Officer: Gaming, responsible for land-based revenue across the group.
Sergeant will head up the casino operations from February, reporting directly to the CEO. He also brings over 25 years of credible leadership experience across all spheres of Sun International’s operations, from gaming to leisure and hospitality, having led two of the UK’s largest casino groups.
As the Group Managing Director at Genting Casinos he oversaw a portfolio of 35 casinos across the UK, an international casino operation in Cairo, a UK integrated gaming and leisure resort, and two online gaming businesses.
The appointment marks another giant leap forward for the group as it pursues its strategy to become a digitally-led, market-leading omnichannel gaming company of scale. Bengtsson said “Mark brings all the right skills to drive our gaming operations forward as well as a fresh new perspective for how we can continue to build world-class capabilities”
“In addition to his notable skills, we were also impressed by his leadership expertise and his passion for people. He is widely recognised for building high‑performing teams, developing future leaders, and cultivating service‑driven cultures that will ultimately deliver exceptional customer experiences. He has also played a significant role in championing Responsible Gaming strategies, ensuring operational excellence while upholding the highest standards of compliance, integrity, and customer care.”
Sergeant will play a pivotal role in bringing new, international insights to Sun International’s gaming business. His people skills, coupled with his depth of expertise in driving casino profitability and sustainable growth, as well has his strong a strong record of delivering multi‑channel engagement across retail platforms will unlock further value for the company.
Throughout his career, Sergeant successfully managed large, complex operations with revenues exceeding R7 billion and workforces of more than 4,000 employees.
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