TCL, a pioneer in display across feature-rich smartphones, tablets, and connected devices, unveils its vision for the coming year, positioning itself at the forefront of human-centric technology.
In a video interview with CCS Insight, a leading technology-focused analysis and advisory firm, TCL’s Chief Marketing Officer at TCL Europe, Stefan Streit, shares the company’s goals and insights into the technology trends shaping 2025.
Committed to a user-centered approach, TCL aims to redefine the mobile and consumer electronics space by addressing real-world needs over technical specs. As the world’s second-largest display manufacturer, TCL uses its expertise to solve everyday challenges through purposeful, user-driven experiences
HOW TCL IS SHAPING A BALANCED FUTURE
In a world increasingly shaped by technology, TCL is taking a bold step toward creating innovations that prioritise well-being. Recognising the growing concerns around screen time, eye strain, and digital distractions, TCL leverages its role as a global display expert to address these modern challenges head-on. With innovations like NXTPAPER, TCL designs displays that not only deliver impressive visuals but also actively support the health and comfort of users.
The new NXTPAPER smartphones feature “Color Paper” and “Max Ink Paper” modes, enabling users to switch between vibrant displays and traditional reading modes. Max Ink Mode extends battery life, supporting up to seven days of reading. The Eye Care Assistant provides reminders to take breaks, underscoring TCL’s commitment to responsible digital interaction. With eco-ratings of 81 and 78 for the TCL 50 NXTPAPER 5G and TCL 50 Pro NXTPAPER 5G, TCL also affirms its dedication to sustainability.
Paving the Way to a seamlessly connected Ecosystem
TCL’s NXTPAPER series integrate advanced AI capabilities, powered by Microsoft’s cloud-based technologies. Key technological advancements include features like the Text Assistant and Voice Memo make everyday tasks—such as reading, writing, and meeting management—simpler and more tailored to individual needs. This AI-driven approach not only enhances productivity but also integrates seamlessly into users’ daily routines, offering convenience and improved interaction with technology, while ensuring top-notch data privacy and security.
As part of its commitment to innovation, TCL is not only focused on enhancing tech-life harmony but is also pushing the boundaries of connectivity with its cutting-edge 5G solutions. In line with industry predictions highlighted by CSS Insight, which foresees growing demand for advanced connectivity, TCL is paving the way by expanding its 5G portfolio and RedCap (Reduced Capability) technology with products that make high-speed, reliable connectivity accessible and sustainable.
In addition, TCL can count on a wide ecosystem of devices through vertical integration, connecting its products and services seamlessly to deliver a more holistic and unified experience for users across all aspects of their lives.
Partnering for a Responsible Technology Future
TCL’s environmental efforts further strengthen its value proposition. TCL Communication received a Gold rating from EcoVadis in 2024 and holds numerous ISO certifications, affirming its dedication to carbon management and sustainability.
TCL’s vision includes fostering an industry conversation on user centricity. With a focus on digital detox and health-friendly features, TCL’s devices align with the growing demand for more responsible technology. TCL demonstrates that advanced technology can prioritize user well-being while delivering outstanding functionality and presents a compelling case for partners looking to offer products that genuinely benefit users.
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