Yesterday LIFT took advantage of April Fool’s Day to soft launch its annual Golden Ticket Hunt, the campaign which started as a one-day activation in Cape Town growing into a nationwide campaign, with millions of rands in flights and partner prizes given away to date. Dropping ‘Easter Eggs’ on socials, the company hinted at a possible Golden Ticket hidden somewhere in Cape Town. While some thought it was an April Fools gag, many knew how seriously LIFT takes its Golden Tickets, leading to one lucky winner finding the first ticket within 30 minutes of the post.
The good news is that this year, LIFT is switching things up. Instead of a single-day hunt, the campaign will run throughout April, giving travellers more opportunities to take part.
Physical Golden Tickets will be hidden across four cities – Cape Town, Durban, Johannesburg and Pretoria – with clues released exclusively on TikTok. Participants will need to follow the clues, identify the locations, and race to find the tickets.
In total, 15 physical Golden Tickets will be hidden, with a total prize value of R150 000.
Luckily, for those not in the city or on the apps – the campaign also includes a digital component. Every Friday, participants will be invited via email to take part in an online hunt by finding a hidden “Golden Egg” on the LIFT website. Three additional winners will be selected through this mechanic.
The campaign runs all April 2026, with clues dropping throughout the month on TikTok via @liftairline.
Visit lift.co.za for more information. T&Cs apply.
The first 2026 Golden Ticket winner: Chuma Dudula
About LIFT:
LIFT is operated by Global Aviation Operations (Pty) LTD trading as LIFT. LIFT is SA’s first fully flexible airline, offering hassle-free changes and cancellations, generous legroom, and complimentary vida e caffè coffee and snacks at no extra charge. LIFT’s goal is to make travel comfortable, convenient, and stress-free.
LIFT is constantly introducing solutions that focus on elevating the traveller experience. From its Premium option with generous legroom, to the safe and secure LIFT Wallet, offering quick refunds with no payment delay and allowing passengers to fly with small dogs in the cabin.
LIFT loves local! This is evident in partnerships and collabs with local brands like Vida, and Grumpy Snacks, and its well-loved in-flight surprises featuring local artists. From silent discos, book launches and fashion shows to LIFT’s partnership with renowned South African singer, Zolani Mohola, LIFT enjoys nothing more than celebrating SA’s talent and success.
LIFT offers up to 28 daily flights, facilitated by their passionate, customer-obsessed team on the ground and in the air.
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