Prioritizing strength, wellness, and the right gear
October is Breast Cancer Awareness Month, a time to shine a spotlight on women’s health, wellness, and the importance of proactive measures. While early detection, screenings, and self-exams are critical, there’s another aspect of women’s health that often flies under the radar—exercise. Regular physical activity plays a significant role in reducing the risk of breast cancer, improving overall health, and boosting emotional well-being.
The power of exercise for women’s health
Exercise doesn’t just strengthen muscles; it strengthens immunity, enhances mood, and helps in the prevention of diseases, including breast cancer. Research has shown that women who are physically active have a lower risk of developing breast cancer than those who are sedentary. In fact, regular exercise can help manage weight, reduce inflammation, and lower levels of certain hormones linked to cancer development.
Women of all ages can benefit from exercises like strength training, cardio, and flexibility workouts. Whether you’re lifting weights, going for a run, or practicing yoga, it’s important to find a form of exercise that you enjoy and can sustain. The goal is to keep moving regularly and to remember that every workout is an investment in your health.
Supporting your workout with the right gear
When it comes to exercising, especially during Breast Cancer Awareness Month, there’s a unique opportunity to focus on comfort, support, and empowerment—inside and outside the gym. The gear you choose plays a crucial role in ensuring a smooth, comfortable workout. And one essential item that can make all the difference is a well-fitted sports bra.
An interesting study was released prior to the 2020 Tokyo Olympics that stated 51% of female athletes experienced breast pain and 29% said that poorly fitted bras hindered their performance overall. This is a staggering amount, considering the right fit and support could hinder discomfort, painful movement and increased fatigue while competing.
The Under Armour Infinity Bra 2.0, is specifically designed for women in motion, providing the ideal balance of support and comfort. This bra is moulded to fit your natural shape and offers strategic support without restricting movement. The bra is available in three silhouettes; Low Impact (for a gentler flow of movement), Mid Impact (to cater for those in-gym training needs) and High Impact (your all-in, team sports, running, HIIT class exertion).
The Infinity Bra is designed with an infinity symbol shape to mimic the natural movement of a woman’s body. This innovative design distributes support in a continuous, fluid way, allowing the bra to move with you, rather than restricting you. Unlike traditional sports bras that focus on compressing or restricting motion, the Infinity Bra’s unique structure supports dynamic movement, making it ideal for high-impact activities. The infinity shape represents both the limitless potential of women in sport and the constant, flexible support needed during intense movement.
Health and breast cancer
As we celebrate Breast Cancer Awareness Month, it’s important to acknowledge the journey of women who have faced breast cancer, as well as the strength it takes to navigate the recovery process. Many breast cancer survivors have shared how exercise helped them regain their physical and mental strength post-treatment. A supportive sports bra, like the Under Armour Infinity Bra 2.0, can be particularly beneficial for women recovering from breast surgery, offering gentle yet firm support as they get back into exercise routines.
Incorporating fitness into your life is a powerful step toward reducing your cancer risk, maintaining a healthy body, and showing your support for the incredible women who have battled breast cancer.
Women’s health is multifaceted, and exercise is a key pillar in maintaining a healthy body and mind. This Breast Cancer Awareness Month, let’s not only support the cause through education and awareness but also by taking charge of our own health.
DID YOU KNOW?
Under Armour (NYSE: UA, UAA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit www.uabiz.com.
About Apollo Brands
Established in 2015, Apollo Brands (Pty) Ltd is a sports and lifestyle brand distribution company with a quest to bring global leading brands to the South African consumer. Boasting strong experience in retail, product and brand, the company which is situated in Cape Town offers extensive reach into the wholesale distribution channels and a growing expanse of retail doors. Apollo Brands (Pty) Ltd acquired the distribution rights for Under Armour in January 2016.
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