Iindaba Zethu gives me a platform to tell real stories
Zukiswa Cetywayo is a journalist who believes in the power of connection. From uncovering hidden issues to amplifying voices often unheard, she approaches each story with curiosity, compassion, and an unwavering commitment to truth. Her work serves as a reminder of the vital role reporters play in bringing us the stories that shape our understanding of the world.
In a world where over 5.24 billion people use social media, with the average user accessing 6.83 platforms monthly [1], the demand for timely, accurate news has never been greater. The spread of misinformation makes it all the more important for journalists to work for credible, ethical news organisations.
For Cetywayo, joining Iindaba Zethu on DStv channel 163 was a natural choice.
“I admire how the channel tells stories in isiXhosa, giving our communities a voice in their own language while keeping journalism fresh, bold, and credible. In a media landscape full of noise and fake news, working for a reliable news source that values language authenticity is central to my ethics and how I approach every story,” she explains.
“Reporting in IsiXhosa has a deeper meaning than just for communication, it is for cultural preservation, access and identity. Delivering news in IsiXhosa ensures that every person, especially those in rural areas or older communities, can access information that affects their lives. It builds trust and connection. In essence, IsiXhosa news reporting isn’t just journalism; it’s a voice of belonging, a bridge between heritage and progress,” says Cetywayo.
She grew up in a village called Ncome Springs in the Eastern Cape and moved to Johannesburg when she was 14-years-old.
“I would describe my hometown (Mount Frere, affectionately known as KwaBhaca) as a small vibrant town nestled in the rolling hills of the Eastern Cape. It’s surrounded by a breathtaking landscape of green valleys, mountains, a patchwork of rural villages that capture the heart of traditional Xhosa life. Mount Frere carries a rich cultural pride where people still honour their heritage, celebrate with traditional dances and find joy in simplicity.”
Cetywayo’s path to journalism grew out of a lifelong curiosity. “I’ve always been a curious person who wanted to understand what’s happening around me and share it with others. Growing up, I loved listening to stories and following the news, and I found myself inspired by the way reporters could shape conversations and bring hidden issues to light. Choosing journalism felt natural and it gave me a platform to tell real stories, connect with people, and hopefully make a difference in how communities see themselves and the world.”
Adapting to different communities is central to her approach. “I’ve learnt that a formal, hard-news approach doesn’t always work. Spending time engaging with people, listening to their concerns, and showing respect before switching on the recorder builds trust. Once they feel comfortable, they open up and share their stories honestly. It’s about adapting to the rhythm of the community you’re reporting in.”
Looking to the future, Cetywayo embraces the digital age as both an opportunity and a challenge. “It allows us to reach people instantly and use different formats—video, social media, interactive content—to connect with audiences. But there’s so much misinformation out there, and people expect news in real time. I believe the future of journalism depends on how well we adapt while keeping the basics intact: credibility, accuracy, and storytelling that truly matters to people.”
Cetywayo’s work serves as a reminder that behind every headline is a reporter dedicated not only to illuminating lives and communities but also to upholding the integrity of the news in a language and context that resonates with isiXhosa-speaking audiences, in a world increasingly cluttered with misinformation.
When not out in the field, she enjoys reading, exploring nature and capturing moments by writing, all driven by her curiosity to learn and discover new things.
For the latest from Izindaba Zethu and Iindaba Zethu, follow us on:
X: @IindabaZethu / @IzindabaZethu
Facebook: @Izindaba_Zethu / @Iindaba Zethu
TikTok: @IindabaZethu / @IzindabaZethu
Instagram: @Izindaba_Zethu / @IindabaZethu1
SUPPLIED.
