Carling Black Label, which is Africa’s Most Awarded Beer: celebrates the brands 50th award for the quality taste of their beer. Africa’s Champion beer and leading brand believes in recognising and rewarding the “Champion within” has produced 50 real gold medals worth R50,000 each. These gold medals will be certified so that if a consumer wishes to sell their gold medal, they can do so in order to exchange their medal for cash.
“Many people may not know this, but Carling Black Label is the most-awarded beer in Africa. We have won 50 awards for the quality tatse of our beer . Despite the high quality of our beer, its pricing has remained affordable, because we want to give our consumers high quality beer, at a price they can afford. This is mainly because as a brand, we exist to recognise and reward Champions,” said Carling Black Label Brand Manager, Sanelisiwe Tshangana. The brand will be hosting 11 main events across Mzansi, where they will be giving away 3 medals worth R50 000 each guaranteed per event – adding up to a grand total of 33 medals in total. “True to who we are as a brand, we recognised the need and importance of celebrating our achievements with the people who matter the most – our consumers and supports of the brand. Through these nationwide activations and give-aways, we hope to bring about meaningful changes to people’s lives,” explains Tshangana.
The first activations took place in the Kwa-Zulu Natal region, with the first of these being held at Metro Gents in Umlazi on the 25th of March and the second one taking place at Leon’s Tavern in Inanda where locals; Wandile Shandu, Scelimpilo Phoswa and Sandile Sibisi each won gold medals to the value of R50 000. An emotional Sibisi (48) spoke about his plans with the gold medal: “I will be exchanging the gold medal for cash. I recently lost my mother and with this money, I will have a ceremony to honour her. I would like to thank Carling Black Label for the opportunity to do so…I do not even have the words to fully express my gratitude. Ngiyabonga abantu base Carling.” Said Sibisi.
For an opportunity to enter and win like Sibisi, consumers can enter on the following platforms:
· 33 Medals will be given away through the Gold Medals game show at various outlets across South Africa.
· 5 Medals will be given away on Twitter.
· 5 Medals will be given away on Facebook.
· 7 Medals will be given away through a USSD-based draw *120*660#.
Upcoming activations
For more information, visit:
Twitter: @blacklabelsa
Facebook: @carlingblacklabel
Instagram: @carlingblacklabel
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