Christmas came very early for the impoverished this year, thanks to McDonald South Africa’s empathy blanket charity drive that brought warmth and joy to many people in Gauteng this past chilly season.
This giant fast food’s chain drive was tailor-made to support impoverished communities or organizations during the past winter season.
Amongst the identified charity organizations House of Charities (RMHC) at the Chris Hani Baragwanath Hospital, Rays of Hope Charity in Alexandra and other selected NGO organizations were there first beneficiaries of this charity campaign.
Organizers hinted that the project is expected to be rolled out countrywide soon.
In a terse statement, they also encouraged their customers to join in the efforts by dropping off blankets at their nearest McDonald’s restaurants in Johannesburg and Pretoria.
They also stressed that beneficiaries of the blanket drive are based on assessed needs and driven by McDonald’s SA ethos of Good Neighbour.
“McDonald’s SA remains committed to making a positive impact in the communities in which it serves. The blanket drive is one such initiative in which the brand aims to actively and positively contribute to local communities. All blankets collected will be donated to selected NGO organizations,” read the statement.
DID YOU KNOW?
- McDonalds operates over 273 restaurants in all nine of South Africa’s provinces and employs over 12 500 South Africans across the country.
- McDonald South Africa opened its first restaurant in Mzansi in November 1995.
- The blanket drive first launched in June 2019.