With over 13 million registered vehicles on South African roads, many owners want to stand out, personalise their vehicles and make them a reflection of their own style.
From “hot rodding” in the United States that improved a car’s speed, performance and appearance nearly a hundred years ago, to brands starting to offer colour and trim options and engine upgrades in the mid 1900’s, car customisation has steadily grown into a mainstream way for owners to express themselves. Who can forget the flashy, highly visible modifications showcased on an MTV TV show more than 20 years ago!
Today, vehicle ownership has become increasingly more about personal expression, with customers looking for ways to make their cars more unique. From body kits to performance add-ons, modifications are no longer just cosmetic – they have become a real lifestyle statement.
Globally, the car accessories market, which includes exterior upgrades, body kits, spoilers, lighting kits, and interior accessories, was valued at approximately US$ 230 billion last year. This figure is expected to reach USD$393 billion by 2035. Customisation now represents a significant share of aftermarket sales, driven by higher vehicle ownership, increasing disposable incomes in certain markets and the growing popularity of personalisation.
As a growing SUV brand, Jetour is responding to this trend with its range of modification kits, allowing owners to tailor vehicles to their preferences without compromising performance. These modifications allow owners to project individuality while retaining the vehicle’s original character.
Both the Jetour T1 and T2, launched into South Africa in October last year, are available in Dark Knight Editions which offer a bold customisation package. These include more exterior aesthetics, giving the vehicle a stealthy, aggressive road presence, with smoked, blacked-out badging and lettering, matte wheels with red brake calipers and black paint finishes. This kit is available from R20 000.
The Jetour T2 comes with a broader scope of modifications, especially for customers looking to boost off-road capability. Here the Dark Warrior Ultra Kit offers a range of over 30 individual components, including fender trim, a modular luggage rack, square roof spotlights and a rear door sand wheel bracket. Starting from R55 000, the Dark Warrior Ultra Kit amplifies the T2’s off-road presence while maintaining its core capabilities.
“Vehicle customisation is no longer just about flashy appearances; it’s about enabling owners to express themselves. Some T‑Series customers love their vehicles just as they come, appreciating the advanced technology, safety and rugged design, while others want to take things up a notch with personal and modified touches,” says Nic Campbell, Vice President of Jetour South Africa. “At Jetour, we ensure every customer is catered for, expanding options and modifications so those who want to tailor their vehicle to their lifestyle and personality have the freedom to do so”.
In addition to the Dark Knight Editions, Jetour also offers a range of exterior colours including Glacier White, Sand Gold, Titan or Lunar Silver, Aqua Green and Onyx Black.
Through their nationwide dealers and after-sales support, Jetour enables customers to install modifications safely and maintain their vehicles without compromise.
SOURCED FROM THEE SNEAKPREVIEW WEBSITE.
