Football

ADIDAS AND JAMAICAN FOOTBALL FEDERATION (JFF) UNVEIL NEW TEAM JERSEYS FOR THE REGGAE BOYZ AND REGGAE GIRLZ

  • Bold designs that blend the heritage, culture and natural beauty of Jamaica
  • The new range includes home and away kits, a pre-match jersey and training wear
  • Crafted for the Reggae Girlz (Women’s Team) and Reggae Boyz (Men’s Team), and fans all over the world, the collection is available for purchase from today via www.adidas.co.za  and select adidas stores and retailers

 Today, adidas unveils the new jerseys for the Jamaican Football Federation’s men’s and women’s teams.

Featuring new home and away kits for the Reggae Boyz (Men’s Team) and Reggae Girlz (Women’s Team), the designs infuse the traditional Jamaica black, gold and green with patterns and symbols representing the nation’s rich history, natural beauty and carnival culture.

The collection also features training wear, a pre-match jersey, and anthem jacket, with vibrant colours that ensure the players will once again take to the pitch in unmistakable Jamaican style in this exciting summer of sport.

REGGAE BOYZ AND REGGAE GIRLZ PRODUCT DETAILS:

Home Jersey

  • The striking new Jamaica home jersey features the country’s rich national colours of black, gold, and green
  • Drawing on the island’s Caribbean heritage, a unique, hand-drawn and wax-painted motif reminiscent of traditional graphic styles is embossed throughout the main panel of the jersey
  • The graphic pays tribute to Jamaican nature, featuring symbols of its national bird (doctor bird) and national flower (lignum vitae.)
  • The look is completed with a V-neck collar, woven team badge and the team nicknames printed on the back neck of the jersey

Away Jersey

  • A similar graphic from the home jersey is remixed as a tighter, printed design in the eye-catching colours of the Jamaican national flag
  • The bold and bright pattern is juxtaposed against black side panels to make the jersey pop on the pitch, in the stands and on the street
  • The team nicknames take their place beneath the back of the crew neck collar

Both jerseys are made with sweat-wicking or moisture absorbent AEROREADY technology and specially placed breathable mesh inserts, keeping the players feeling dry while competing on the pitch and fans comfortable while showing their support.

The range is also made using 100% recycled materials, continuing adidas’ commitment to help end plastic waste.

Michael Ricketts, the JFF President, said: “Having established a relationship with one of the most decorated sports apparel manufacturers, the relationship has grown tremendously. We are confident that this partnership will continue to positively impact our fans. We celebrate the launch of our new kit of we embark on our FIFA World CupTM qualification campaign and prepare for the big tournament in America this summer. I want to use this opportunity to tell all our fans to get excited with us, show your colours and support our team.”

Sam Handy, SVP of Product and Design at adidas, said: “We wanted the design of these new jerseys to represent the rich culture of a country that is celebrated worldwide. Just as Jamaica’s motto ‘out of

INFO SUPPLIED.

 

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