Caption: Miss South Africa Demi-Leigh Nel-Peters with one of the dogs affected by the Garden Route fires. Nel-Peters has helped raise more than R600 000 for a fund for the Knysna/Garden Route fire relief initiative. Cell C – headline sponsor of the Miss SA pageant – has also made a R50 000 donation towards the NSPCA.

Cell C has made a contribution towards the NSPCA (National Council of SPCAs) to be used for animals affected by the recent devastating Garden Route fires, particularly in Knysna and its surrounds.

Teams from the NSPCA were dispatched to the areas to provide assistance to injured, burnt, displaced and hungry and thirsty animals and domestic pets. Some were given veterinary care and others removed to  places of safety.  The regional SPCA is also helping with the rescue of wild birds, treatment of burnt tortoises and assistance to farm animals.

Cell C donated R50 000 as part of its on-going Random Acts of Kindness campaign to assist the NSPCA with the continued provision of  veterinary care, food and water.  A further R121 776.33 was raised through Cell C customers donating R25 to the NSPCAs short code 38018. Cell C waivered their service fees on the premium rated SMS donation line, ensuring the full amount reaches the NSPCA.

“We are grateful for the kindness of Cell C for donating towards needy animals. The NSPCA would not have been able to rescue the animals in Knysna without the generosity of companies like Cell C.” – said Jaco Pieterse, Manager of the NSPCA Communications Unit.

Suzette van der Merwe, Managing Executive of the Cell C Foundation says: “This is in addition to Cell C assisting various other initiatives in the area since the devastating fires. As headline sponsor of the Miss South Africa pageant, we got behind  Demi-Leigh Nel-Peters’ drive and raised R600 000 for the Knysna/Garden Route fire relief initiative.  We also donated airtime and cellphone charging stations for the relief and fire workers. Our staff volunteered and donated loads of goods and cash for two staff members who lost their homes.”

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