The female officers of the Johannesburg Metropolitan Police Department (JMPD)’s Region E Unit and The Beer Association of South Africa (BASA) have partnered to celebrate Women’s Month by donating 21 full school uniforms to pupils at the Zenzeleni Primary School in the township’s Region E. The donation was handed over to the pupils and staff of the school on Friday, 16th August, while BASA took the opportunity to speak to the learners about the dangers of underage alcohol consumption.
The initiative was born when JMPD officers who patrol in the area, noticed that many of the school children did not have proper shoes and uniform. They raised the issue with their superiors, and it was decided that the group would contribute towards buying shoes for the children.
“Our women’s group saw this as an opportunity to play a mother’s role to disadvantaged members of the community we work to protect,” says Inspector Mapontso Mohlamunyane, JMPD. “This initiative demonstrates the way in which a caring police force understands what its community needs, and how policing contributes to society more broadly.”
Funds to purchase 20 pairs of shoes were raised but it was clear that more was needed. Accordingly, the group determined to help the school children, approached BASA for help. BASA and the JMPD often collaborate in initiatives to combat underage drinking by educating communities about the danger of alcohol abuse.
To enhance the impact of the project, BASA decided to provide full school uniforms to accompany the shoes. Each student will receive a complete set of uniforms, as well as an additional golfer. Specifically, female learners will receive shoes, a tunic, socks, jersey, and a golfer. Male learners will receive shoes, pants, long-sleeve shirts, a jersey, socks, shoes, and a golfer. This initiative aims to ensure that learners are properly equipped for their education and feel confident in their appearance.
“We leapt at the chance to work alongside the JMPD in addressing this community issue, particularly during Women’s Month,” says Charlene Louw, BASA CEO. “BASA is committed to working with various stakeholders to build strong communities, with a focus on educating young people about the dangers and consequences of underage drinking. Drinking and studying does not go hand in hand.”
Other organisations that attended in support of the initiative include SANTACO, SAMPRA, National Liquor Traders and the Department of Education.
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