There is simply nothing to match the Carling Currie Cup in world rugby. The Currie Cup, which is considered as one of the world’s oldest domestic rugby competition, has built a legendary legacy over 130 years of thrilling tries, bone-crunching tackles, and nail-biting finishes, becoming a cornerstone of South African culture.

No stranger to the sporting arena, with its highly successful relationship with the Premier Soccer League, the award-winning Carling Black Label brand has the storied history to compete with the Carling Currie Cup. Just one year on from taking on the sponsorship, Africa’s biggest and most awarded beer, together with supporters, is bringing the biggest innovation to the competition since it kicked off in 1891.

This Carling Currie Cup season was an exciting showcase of attacking rugby, following the trend of recent campaigns. The Cell C Sharks and Vodacom Bulls emerged from the group stages and semifinals to put on another tumultuous final game at Loftus Versveld where The Vodacom Bulls were crowned as back-to-back Carling Currie Cup champions– a fitting end to the season that bodes well for the South African teams in the upcoming United Rugby Championship.

Building on this season’s momentum, Carling Black Label is offering fans the opportunity to play selector and choose a team to take to the field in a historic Champions Match against a soon-to-be-revealed opposition on 6 November 2021.

Players from all seven of the unions campaigning in the Currie Cup Premier Division – Bulls, Sharks, Sigma Lions, DHL Western Province, Toyota Cheetahs, Tafel Lager Griquas, and New Nation Pumas – are eligible for selection. Sporting fans should brace themselves for an exciting team of fan favourites to battle in a showcase of exhilarating rugby!

Voting is as simple as a conversion in front of the posts. There are a number of ways to get in on the action.

Dial 120*660* followed by the unique code on the packaging and # – this is completely free of charge from any Vodacom phone and costs 20c for 20 seconds on any other network. Fans should follow the Carling Black Label social media channels for further opportunities to vote.

Alternatively, scan the QR codes on promotional 500ml cans or 750ml bottles of Carling Black Label, visit, or get selections in via Facebook Messenger. That’s really all there is to it!

There’s a bonus third vote in the offing for every two valid unique codes used. The more votes fans get in, the more likely it is that they will see their chosen players in the Champion Team playing in the Champions Match come 6 November 2021!

Fans have until 18 October 2021 to register their votes, before the big kit showcase and Champion Team announcement.

Reach for Gold with Carling Black Label and the Carling Currie Cup. It’s a golden opportunity to find the Champion within.


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