– ISUZU Motors South Africa continues its legacy as Official Vehicle Partner of IRONMAN South Africa and Title Partner of IRONMAN South Africa African Championship, IRONMAN 70.3 Durban and IRONMAN 70.3 Mossel Bay.
IRONMAN South Africa and ISUZU Motors South Africa is proud to announce the extension of their long-standing partnership for another three years, building on a successful relationship that has spanned more than two decades.
Over the course of two decades, beginning in 2006, ISUZU has become an integral part of the IRONMAN South Africa experience. The renewed agreement reaffirms ISUZU’s commitment to empowering athletes, uplifting communities, and celebrating the spirit of resilience that defines the IRONMAN brand.
Over the past 20 years, the collaboration between IRONMAN South Africa and ISUZU has grown from strength to strength. ISUZU’s involvement extends beyond race-day operations and athlete support—it has also made a meaningful difference through community-focused initiatives, including ongoing support for the IRONMAN 4 the Kidz Charity.
Through this partnership, ISUZU contributes to local projects aimed at improving the lives of vulnerable children, reinforcing its dedication to giving back to the communities it serves.
“For more than two decades, ISUZU has stood alongside us as a dedicated and passionate partner,” said Michele Bronkhorst, IRONMAN South Africa Operations Director. “Their commitment to our athletes, our events, and the communities we serve has helped shape the IRONMAN experience in South Africa. We are thrilled to extend this partnership and continue building opportunities that inspire resilience, determination, and the belief that anything is possible.”
Iviwe Poti, Snr Manager Strategic Communications commented: “Our relationship with IRONMAN South Africa spans over two decades, and in that time it has evolved into far more than a sponsorship—it is a strategic partnership grounded in shared values and mutual growth.
This enduring partnership highlights the importance of brand collaborations that are not only aligned in purpose but are built to empower, enable, and stand the test of time. Together, we’ve contributed to creating meaningful experiences for athletes, while also supporting broader community impact initiatives.
ISUZU Motors South Africa stands with the IRONMAN team not only because we see a natural alignment between the reliability, strength, and durability embodied by both these world-class athletes and our vehicles, but also because of the positive impact this event brings to communities.” – Iviwe Poti, Snr Manager Strategic Communications
The renewed partnership cements ISUZU’s role as a trusted and enduring partner of IRONMAN South Africa, reinforcing a legacy built on reliability, strength, and community engagement.
To learn more about the IRONMAN and IRONMAN 70.3 brands and series events, please visit www.ironman.com. Media inquiries may be directed to press@ironman.com and iviwe.poti@isuzu.co.za
About Isuzu Motors South Africa
Isuzu Motors South Africa is a wholly owned subsidiary of Isuzu Motors Limited of Japan. ISUZU has had a presence in South Africa since 1964, when the first commercial vehicles entered the market, which was soon followed by the introduction of light commercial vehicles in 1972. The brand’s popularity grew and resulted in local production of ISUZU light commercial vehicles in 1978. Today, ISUZU remains one of South Africa’s leading commercial vehicle brands and has become renowned for its durability and reliability. For more information on Isuzu products visit www.isuzu.co.za
About The IRONMAN Group
The IRONMAN Group is the world’s largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150® Triathlon Series, IRONKIDS®, premier running events including the Rock ‘n’ Roll® Running Series and City2Surf®, the UTMB® World Series of trail running, the Epic Series™ of mountain biking including the Absa Cape Epic®, and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN® brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai’i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit https://www.ironman.com/about/ironman-group
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