What started out as just another Tuesday afternoon rush hour, was transformed into Lite Hour compliments of Castle
Lite and their #BadNewsBingo campaign.
In an effort to #LitenUp the streets of Mzansi and bring levity to South Africa’s commute
home, Castle Lite served up some fun relief with their take on a lite’r news delivery in
support of their latest campaign that aims to Lite’n the heavy news we face on the daily.
The activation took place across 12 locations across the country with Castle Lite’s news
agents delivering over 3 000 newspapers each wrapped with a Lite’r take on the heavy
news stories. Delightfully packaged, these stories were delivered in a uniquely bright
and South African manner, successfully reaching over 30 000 commuters and driving
the “Liten Up” message. This progressive and always relevant brand once again
managed to pull out all the stops by partnering with 3 of SA’s biggest newspaper titles to
amplify their message and spreading the LITE news on the streets.
“As Castle Lite, our mission is simple; we want to make the world a little lite’r for South
African’s. We have so much heavy we face on a daily basis, the news is just one source
of that. The #BadNewsBingo campaign aims to take this heavy and find ways to find the
lite, we are aiming to lite’n up Mzansi one heavy headline at a time by looking on the
lite’r side,” explained Castle Lite Marketing Manager, Michelle Hewitt.
The Bad News Bingo campaign, is all about keeping things LITE, turning every bit of
Bad News into an opportunity for Mzansi to win. The lite news activation really got
people taking and engaging, with commuters sharing their experiences on socials
throughout the afternoon.
The brand is committed to always spreading positivity through its campaigns with this
one is no exception. The message is simple; it’s not all heavy if we can keep it Lite.
Visit www.castlelite.co.za to find out more about #BadNewsBingo and how you can sign
INFO SUPPLIED.
