Carling Black Label has officially launched their 2022 FIFA World Cup campaign – the Carling Score Predictor ‘When They Score You Score’. This enables Mzansi to get closer to the renowned tournament, whilst staying true to the brand’s foundation of empowering and rewarding champion fans’ voices. South Africa may not be in the tournament, but Mzansi definitely has something to look forward to.
The FIFA World Cup takes place every four years and sees 32 countries competing in what is set to be a series of 64 exhilarating matches. Spectators from across the globe will engage in this one-month tournament, and Carling Black Label has made it possible for South Africans to voice their answers to an age-old pre-match question ‘What do you think the score will be?’.
Carling Black Label is Africa’s most awarded beer and has empowered fans for 10 years to be part of the most engaging football experiences and continues to do so. With ‘When They Score, You Score’ fans stand to win their share of more than a R1 million in prizes- including R25 000 every single match day-simply by logging their 2022 FIFA World Cup match predictions on carlingpredictor.com or entering on USSD by dialing *120*660#.
“We believe in constantly finding different ways to innovate and empower our champion fans by bringing them closer to the game, as demonstrated through our sports properties. Although South Africa didn’t qualify, people still want to be part of the biggest sporting event in the world. With the Carling Score Predictor fans are rewarded for their football knowledge prowess-because when they score-you score”, explains Carling Black Label Brand Director, Arné Rust.
The Carling Score Predictor launched on USSD and the web making the platform as accessible as possible. Fans will be able to compete in the national overall league, round leagues and social leagues with friends and family. Top performers in the round stand to win big cash prizes, beer and merchandise. The early bird predictors are also rewarded- with the first 50 000 entrants receiving a guaranteed R10 airtime prize.
Fans can also compete against the likes of Bongani Zungu , Thomas Mlambo, YoungstaCPT, Brown Mbombo and others in the Carling All-Stars league – where a lucky consumer that finishes in the top spot overall of the league stands to win a R50 000 cash prize. Should an influencer win – the R50 000 cash prize will go to a GBV support organisation of their choice.
Carling Black Label will also be enhancing fans’ viewing experiences by hosting fan parks with stellar artist line-ups for the final match of the 2022 FIFA World Cup in Gauteng, KwaZulu-Natal, and Cape Town.
Enter on www.carlingpredictor.com or by dialing *120*660#(standard mobile rates, Ts&Cs apply)
INFO SUPPLIED.
