Johannesburg, 1 July 2019:
The 2019 Carling Black Label Cup has given supporters greater power with the
introduction of some innovative game-changers to select from, ahead of the epic
clash between Kaizer Chiefs and Orlando Pirates at the towering FNB Stadium on
27 July 2019 and fans are loving it!
On Monday, 01 July 2019 Carling Black Label revealed the most voted for
game-changers which will be implemented at the football spectacle at FNB
Stadium. Supporters will not only select their team’s starting line-ups on
match day, but they can now also make their pick for captain,
contribute to theselection of substitutions and select the Man
of the Match, both through Twitter.
“Since the launch of the 2019 edition of the Carling Black Label Cup, we have
witnessed how fans were leaning towards the announced game changers. This
is indicative of the acknowledgement of technology in shaping the future of
football. Fans also expressed their appreciation of the power afforded to
them, in not just selecting the starting line-up but further drawing closer to
the team make-up.” Carling Black Label Director, Grant Pereira said.
The other four game-changers which fans had an option to select
included the match officials wearing a microphone for viewers
watching on TV to hear the referee; Champion Coaches replacing the
goalkeeper as a fourth substitution; rolling substitutions where players
can be voted in and out of the pitch at any stage of the match and yellow card
‘time-outs’ where players must leave the field for a period of two to five minutes
if, they pick up a caution.
“The game-changers give us more power as the fans to run the game. We are
the coaches, the organizers are just the messengers!” said an excited Kaizer
Chiefs fan, Jacob ‘Hunter’ Mokwena . The game-changers were introduced to
amplify the fan experience and are driven by technology which Mokwena says is
very exciting for supporters.
“The future of football looks bright considering the
uniqueness of the Carling Black Label Cup and its innovative approach has been
at the forefront, it truly gives us as fans the chance to be closer to the game
and control what goes on. This is a first of its kind in the world. You don’t
find a tournament anywhere in the world where the fans are so in control of the
game. We are the coaches of the game!” concluded an ecstatic Mokwena.
Orlando Pirates fan Kamohelo Otto echoed Hunter’s words by expressing how the
selected game-changers amplify the Champion voices in real-time by using
Twitter as a communication tool. ” Most of the time, the supporters go
wild when coaches make the wrong substitutes so now, we have the power to make
the subs, we can’t complain – you just need to take out your phone and do what
you have to do!” said Otto. “Social media is playing a huge role for us fans
because now we don’t only get to connect with our fellow teams, we are now
getting the platform to do so much more with the game-changers.”. Social media
is a powerful tool and we are using it brilliantly in this campaign.” Concluded
the Bucs fan.
As a Cup game that places the power in the hands of the Champion fans, Carling
Black Label will give two lucky consumers over the age of 18 an opportunity to
win the ultimate Champion Coach experience; where they will coach the Soweto
Giants during training, sit in the pre-match briefing and be part of the dugout
on match day. Consumers can enter by purchasing a selected Carling Black
Label beer and dialing *120*660* unique code # to enter. Entry is 20c per 20
seconds on USSD.
To witness these game-changers LIVE, fans can still purchase tickets to the
2019 Carling Black Label Cup, scheduled for Saturday, 27 July 2019 at the FNB
Stadium, are still available at Computicket as well as Shoprite/Checkers stores
countrywide. Consumers can also purchase their tickets atwww.computicket.com.
Tickets come in three categories: Level 5 which will be selling for R75, Level
1 – R110 and Level 2 for R180. The FNB stadium also offers hospitality packages
which are sold through SAIL at www.sail.co.za
