adidas and the Mercedes-AMG PETRONAS F1 Team recently unveiled their first collection, marking the beginning of an exciting new era for motorsport. Designed around shared principles of performance and excellence, the debut collections for athletes and fans offer a fresh aesthetic to the paddock, born from sport and built for culture.
The launch sees adidas bring the best of its 75-year obsession of understanding athletes to the lanes of motorsport. Reimagining the design codes of sports and sports lifestyle, the new team wear has been carefully crafted with specific cuts, performance technologies and functionalities to optimally support each member of the team during race weekends, while unifying them – and their fans – with a central design story of black, white and shades of the iconic Mercedes-AMG PETRONAS F1 Team teal.
Blending lifestyle aesthetics and performance functionality across apparel, footwear, and accessories, the range features a comprehensive line-up for one of the leading teams in motorsport, including: –
- Driver wear: Pinnacle to the collection, is the paddock wear created for Mercedes-AMG PETRONAS F1 Team drivers, George Russell and Kimi Antonelli – which bring sport-first, performance cuts to the paddock. Recoding drivers as the athletes that they are, this product launches in a lightweight fabric made with AEROREADY technology, to support athletes to stay calm and focused in moments of pressure.
- Mechanics: Recognizing the physicality of the role, adidas and the Mercedes-AMG PETRONAS F1 Team aimed to create products that offer durability when working on machinery, flexibility when maneuvering at pace and the ability to keep the athletes cool under pressure in a range of climates. This is reflected in the details of the mechanics tops, with a cut tailored to provide mobility, a lightweight fabric, and the addition of reflective details to the front and back.
- Engineers: For the role which can make or break wins in key moments, the range fuses lifestyle cues and performance technologies with traditional cuts synonymous with these team architects. A hero piece crafted for the engineers is the lightweight, technical polo top, created with breathable materials to replace the classic white shirt.
- Fanwear: To unite the motorsport community with the Mercedes-AMG PETRONAS F1 Team, additional fanwear and driver fanwear collections are unveiled, providing this passionate fanbase with a multitude of ways to style their support for the team. Fusing influences of streetwear with motorsport culture, the collection includes loungewear, hoodies, tops and t-shirts, with additional driver-specific fanwear coming later this year.
The range features a holistic offer of special edition performance and lifestyle trainers to complete the collection. Iconic running silhouettes, Ultraboost 5 and Supernova, provide added comfort and performance in the paddock, whilst iconic adidas sneakers further allow fans to pledge their support from the sidelines and beyond. The collection is completed with a selection of technical and lifestyle caps so fans can identify themselves with their favourite team, bringing them closer together.
BIANCA MAST, PRODUCT LEAD AT ADIDAS SAID: “The collection is the culmination of hard work and dedication from our creation teams to deliver a collection that supports the sporting performance of the whole team in everything they do and is also one that fans can proudly wear both on the streets and in the stands at races.
We believe sport is for everyone, at every level, and motorsport is no different. Together with the Mercedes-AMG PETRONAS F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is a one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season.”
GEORGE RUSSELL, DRIVER AT THE MERCEDES-AMG PETRONAS F1 TEAM SAID: “It’s incredible for us as a team to work with a brand like adidas that truly understands what it is like to operate at the highest levels in sport. Their knowledge, expertise and attention to detail is something that is only going to benefit us as a team and hopefully give us an advantage as we set out to fight for race wins and championships, both this season and beyond.”
KIMI ANTONELLI, DRIVER AT THE MERCEDES-AMG PETRONAS F1 TEAM SAID: “We’re hugely excited to work with adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special and I’m so glad to be working with a partner who truly understands the athlete’s mindset. The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too.”
The adidas x Mercedes-AMG PETRONAS F1 fanwear collection is available to purchase online today at www.adidas.co.za/motorsport, shop.mercedesamgf1.com and a worldwide selection of adidas wholesale accounts.
DID YOU KNOW?
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
For more information, please visit www.adidas-Group.com.
About the Mercedes-AMG PETRONAS F1 Team
Mercedes-AMG PETRONAS Formula One Team is the works team of Mercedes-AMG, competing at the pinnacle of motorsport – the FIA Formula One™ World Championship.
Formula One is a sport like no other. Combining elite teamwork, cutting-edge technologies and innovation, high-performance management and exceptional driving skill, teams develop race cars capable of competing against their rivals in a high-octane environment that spans 24 races across five continents.
The Mercedes-AMG PETRONAS Formula One Team, based across Technology Centres at Brackley and Brixworth in the United Kingdom, brings together over 2,000 dedicated and determined people that design, develop, manufacture and race the cars that aim to fight for world championships each year. Winning seven consecutive double Drivers’ and Constructors’ World Championships from 2014 to 2020 and securing a record-breaking eighth consecutive Constructors’ Championship success in 2021, the team is one of the most successful in the sport’s history.
Between returning as a Constructor in 2010 and the end of the 2024 season, the Mercedes-AMG works team has scored 120 wins, 281 podium finishes, 133 pole positions, 100 fastest laps and 55 one-two finishes from 305 race starts.
For more information, please visit www.mercedesamgf1.com.
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