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CARLING BLACK LABEL WRAPS-UP GOLD MEDALS CAMPAIGN BY GIVING AWAY R2,5 MILLON WORTH OF GOLD MEDALS TO CONSUMERS

In celebration of Carling Black Label’s 50th Award for the brand’s quality and taste, Africa’s Champion beer embarked on a journey to reward its consumers by producing 50 real gold medals to the value of R50,000 each. The gold medals are certified so that if the consumers wish to sell their gold medal for cash, they can do so. The brand hosted the “ Gold Medals Game Show” in ten other areas including Umlazi, Fish Hoek, Mdantsane, Phutaditjhaba, and Burgersfort amongst others. To celebrate the final giveaway, Carling Black Label  hosted a fan activation at Chillas Lounge in Tsakane, Gauteng. At the venue, attendees had the chance to win one of three gold medals, which is a fitting prize for fans of the most award-winning gold liquid beverage that rounds out each of their social occasions and celebrations, namely Carling Black Label. 

Hosted by seasoned broadcaster, Thomas Mlambo, the event was well attended by friends of the brand, including the 2020 SA Rugby Young Player of the Year award, Wandisile Simelane, who has experience playing in one of the brand’s sponsored sporting Cup’s – the Carling Currie Cup. Through an exciting media engagement at the event, the brand along with the friends of the brand narrated their unique Carling Black Label brand stories from the past few years. As the Carling Black Label has been a huge part of this journey, patrons of Chillas Lounge also got to interact with popular actors, Clement Maosa and Bohang Moeko, who both happen to be supporters of Kaizer Chiefs and Orlando Pirates respectively. Having won 8 Premiership League titles, the 2016 CAF Champions League and the 2017 CAF Super League as well as being the only South African to be nominated for the FIFA Puskas Award – goal of the year twice in 2016 and 2020, Hlompho Kekana spoke about what it means to be “ best-in-class” like the award-winning golden liquid. Having recently been crowned Champion at the much-talked-about Celeb City, actor and musician; Anga “ NaakMusiQ” Makubalo rounded up the panel.

Kekana highlighted that for the beer brand to win over 50 Awards for its quality taste, showcases the qualities of being a Champion; “To become the most-awarded in the continent takes a lot…it takes dedication and passion. Carling Black Label has shown its commitment to the consumers.” Moeko was pleasantly suprised with the activation and how the brand has chosen to consistently engage their consumers; stating: “ I have never seen anything like this. As a someone who enjoys rugby and football, we have seen Carling Black Label’s love for their  ‘Champion fans’ . Being here today as a friend of the brand , it is a wonderful to be part of the brand giving back and sharing their success with their consumers.”

Consumers entered through social media sites like Twitter and Facebook, a USSD mechanic and 11 main events across Mzansi, where 3 medals were given away at each event. The Chillas Lounge Activation was the last of the 11 events. The first winner, Zakhile Gule from Whiteville, Benoni could not hold back his tears as he spoke about how winning the Carling Black Label Gold Medal will assist him to look after his children. “I would like to tell Carling Black Label to keep up with the good work of looking after us, the loyal customers.” The 46 year old, father of 2 children said the victory means a lot to him, as he will exchange the medal for cash and use most of it for his children’s education.Sibusiso Hlongwane also from Whiteville, Benoni was the second one to ‘find gold inside’ and says that he will finally venture into his cosmetics business, which he failed to pursue in the past due to lack of funds. The 35 year old who used to work in the cosmetics industry, added that he will invest some of his money for his son’s education. “Thanks Carling Black Label. I wasn’t even confident I’d win the Gold Medal. I am speechless. Thank you Lord”, Hlongwane added. 

Scholar transport driver, Isaac Mnisi was the last of the trio, and says that winning the Carling Black Label Gold Medal is a huge financial boost for him. The 50 year old from Tsakane, Extension 19 said lockdown adversely affected his business, as schools were closed due to COVID-19. He said that he is still recovering financially, even as schooling has resumed and added that after exchanging the medal for cash, he will pay off his child’s school fees debt. “I thank Carling Black Label for assisting me and others to recover financially. They should keep doing this!”

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