On Monday the country came to a standstill as “Somewhere InTheAtlantic” trended for more than 10hours. The conversation erupted due to unbranded co-ordinates going live on billboards, news sites and social media across the country. Even top radio hosts got involved trying to understand what exactly could be happening somewhere in the middle of the Atlantic.
After keeping South Africa in suspense for most of the day Castle Lite took ownership and finally released a video on their social media platforms revealing that their Republic of Extra Cold is back this year and will be somewhere in the Atlantic ocean on the 28th of December 2019. Knowing Castle Lite and their vision of making the impossible possible, this is definitely going to be the coolest place to be this summer.
“We are thrilled to finally let the secret out that Castle Lite is building the Republic of Extra Cold in the Atlantic Ocean. The brand has worked tirelessly over the last few months to make sure that we live up to our brand purpose of unlocking your best life right now. And what better way than our very own eco-friendly iceberg in the middle of the Atlantic? We aim to surprise our consumers by making the impossible possible. The previous Republic of Extra Cold was on our owned island, so we really had to push boundaries to up our game for this one. What could be more extraordinary than that and here we are we in the middle of the Atlantic,” said Brand Director, Silke Bucker.
This year, The Republic of Extra Cold is taking its citizens on an unforgettable journey to make this, a summer like no other. Every Republic needs a president and award-winning and internationally-revered South African actress and TV presenter, Pearl Thusi serves as President for a second term. Pearl will lead the charge making sure that the Republic of Extra Cold is the coolest place to be this summer. She will have a Cabinet of Ministers that will ensure that we deliver the most epic summer to the citizens.
The role of Minister of Vibes is hereby officially assumed by renowned comedian, Donovan Goliath who will bring extra cold refreshment, and keep you smiling with his humour and lite-hearted take on things.
Alongside Donovan, will be the Minister of Beats; radio superstar, Ayanda MVP who will you keep moving with the latest beats and ensure you are up to date with the latest music trends. Ayanda will, together with the president, assemble an incredible line-up of performers who will headline at the Republic of Extra Cold. Look out for the minister’s announcement in the next few weeks.
And what better way to enjoy an extraordinary summer than with your summer bod. Here to motivate you toward your gram-worthy game and ensure that everyone feels their best is fitness fanatic and personal trainer, Junior Khoza as the Minister of Summer Bod. Junior will help you get your summer bod ready for the Republic of Extra Cold.
And finally, to help citizens make sure that their style is always dripping extra cold swag is rapper, TV presenter and style star, Boity Thulo as the Minister of Drip. Boity is armed with a slew of style tips and tricks, summer trends and a drip kit to make sure that citizens slay all summer long and are looking their best self for the 28th of December.
Tickets are limited so ensure you get yours on www.castlelite.co.za before they sell out.
Facebook: Castle Lite
Twitter: @CastleLiteSA
Instagram: @CastleLiteSA
#RepublicOfExtraCold
Info supplied by M-Sports Marketing Communications.
