R22 billion in eBucks paid out since inception
FNB’s rewards programme, eBucks, has achieved remarkable recognition by winning six prestigious awards at the 2024 South African Loyalty Awards – This milestone reaffirms eBucks as the leading rewards programme in the country.
FNB CEO, Harry Kellan says, “FNB is proud of its complimentary rewards programme. The awards affirm that our rewards offer real value to our customers. Through FNB and eBucks, we provide customers with significant choices, allowing customers to select benefits that significantly impact their lives. eBucks has partnered with many companies to offer valuable reward options for all our customers. These rewards could be used for a variety of purposes, such as purchasing groceries, filling up on petrol or receiving discounts on their travel across South Africa, including buses and flights and even education courses. For instance, we enable our customers to purchase a loaf of bread for just 99cents, which truly represents real value.”
The accolades won by eBucks for the second consecutive year include:
- Best Programme of the year – Financial Services
- Best Partnership Programme
- Best Long-term Programme
- Most Innovative use of Technology
- Best Short-term Loyalty Marketing
Pieter Woodhatch, eBucks Rewards CEO, adds, “These prestigious awards remind us that we are still making great progress as a financial service provider offering personalised advice and solutions. We believe our customer-focused offerings can make a positive difference in our customers’ lives, whether the changes are big or small, especially during tough economic times.
As a financial service provider that understands the role we play in society, we are committed to tailoring our rewards programme to meet the diverse needs of all our customers. This allows us to be more intentional in helping South Africans stretch their monthly budgets for necessities.”
FNB’s eBucks rewards programme is designed to encourage good banking habits and money management across key financial areas like transact, lend, invest, insure, home, car, and telecoms. Over the past 24 years, the programme has paid out more than R22bn in eBucks. FNB’s year-end results also show that our customers earned R2.3 billion in eBucks in the past year which is money back in their pockets for groceries to school unforms, fuel and everything in between. Our payout increased by 8% from last year, surpassing inflation.
Additionally, FNB was recently awarded 2024 Most Valuable South African Brand by Kantar BrandZ. We also received accolades as the Best Consumer Digital Bank in South Africa by Global Finance and were recognised as the Most Admired Financial Services Brand in South Africa by Brand Africa.
We are deeply grateful to our customers for valuing the eBucks they receive. The recognition and awards we have received are a testament to the appreciation and trust our customers place in our rewards program. Thank you for your continued support and loyalty.
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