adidas is excited to announce the release of the first episode of their brand campaign, ‘Plus One Effect’. The six-part series explores the stories of distinguished athletes and the vital role of their ‘Plus Ones’, the supporters who shaped their journeys from the sideline. Their presence changes the game, turning doubt into confidence and pressure into joy.
Building onto the success of the 2024 ‘You Got This’ launch, the 2025 campaign highlights the power of encouragement, revealing that 4 in 5 athletes face unhelpful sideline behavior, which can lead them to leave sports. Rooted in the universal truth that every athlete needs someone in their corner, the campaign highlights how a strong support system can be the difference between success and self-doubt.
As one of South Africa’s most celebrated long-distance runners, Gerda’s story is deeply rooted in the local running community. With five consecutive victories at the Two Oceans Marathon, Gerda is ready to chase her sixth, backed by the unwavering support of those who believe in her. While her determination and training have shaped her success, her story proves that behind every athlete, there’s a ‘Plus One’ cheering them on.
Gerda’s journey is one of resilience, dedication, and an unshakable belief in what’s possible – one she hasn’t taken alone. At the heart of her success is her husband, Duncan Ross, who has been by her side every step of the way. From handling race-day logistics and refining training plans to pacing her runs by cycling alongside her, assisting with nutrition and hydration, and keeping her motivated during the long miles, his support has been instrumental to her journey.
Gerda is celebrated as a three-time Comrades Marathon champion, five-time Two Oceans Marathon winner, course record holder, and two-time Olympian (Marathon – 2021/2024). Yet, behind her remarkable achievements, Duncan’s invaluable role often goes unnoticed. She attributes much of her success to the constant belief and encouragement from those working behind the scenes, demonstrating that a strong support system drives every record-breaking performance.
“Running has been a journey we’ve embarked on together. From my early days as a social runner to making the leap into professional running, Duncan has been by my side through it all,” says Gerda Steyn. “The highs in this sport are incredible, but the lows can be tough. Having Duncan there through every triumph and setback has made all the difference.”
Gerda is not just running for her sixth title; she is running to inspire. She trusts in the adidas Adizero Pro 4, the world’s most winning marathon shoe, engineered for speed and peak performance, giving her the confidence to push beyond limits.
‘Plus One’ is more than an adidas global campaign; it’s a tribute to the people who make every win possible. adidas aims to spark a global movement of positivity, reminding every athlete that belief starts from the sidelines. After all, we all need someone to make us believe… you got this!
For more information on the adidas ‘You Got This’ campaign visit https://www.adidas.co.za/yougotthis.html. To watch Gerda and Duncan’s story, visit https://www.youtube.com/@adidas/.
DID YOU KNOW?
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
For more information, please visit www.adidas-Group.com
INFO SUPPLIED.
