NESTLÉ MILO launches a new and improved recipe that SA kids love
Now More Goodness, More Delicious.
Nie Cele
In a drive to stimulate children’s growth and to boost the nutritional requirement needed by their bodies, Nestle Milo has found a balanced groundbreaking recipe that will meet that need and stand the test of time.
Furthermore NESTLÉ MILO, is still committed to nourishing the nation’s children with the energy they need to go further and reach their potential.
This was revealed at a recent launch and A Champions Breakfast Day held at the Nasrec Expo Centre south of Johannesburg.
Nestle Milo energy drink is the new delicious body building breakfast that a child needs to grow and meet nutritional requirement needed by the body.
At the launch dozens of families came in droves to witness this milestone and got a chance to engage with nutritionists and dieticians from NESTLE. The packed crowd also got the opportunity to have breakfast and nutritional myths debunked.
According to the organizers, a balanced diet provides energy that a child needs to grow, but most parents often struggle to meet this nutritional requirement.
They also revealed that skipping the breakfast can make kids feel tired and restless as their bodies need to refuel for the day ahead after going without food for hours during sleep.
‘It was also highlighted that, their mood and energy levels drop if they do not eat a proper morning meal. It is for this reason that NESTLÉ MILO, is committed to nourishing the nation’s children with the energy they need to go further and reach their potential.’
On the sidelines, Adedoja Ekeruche, Business Executive Officer – Dairy at Nestlé, told this publication that, the new NESTLÉ MILO Breakfast Energy Drink has 26% less sugar, which equates to less than a teaspoon of added table sugar in a glass as compared to the original recipe.
“The rest of the sugar comes from lactose in dairy based ingredients and barley malt extract. The product also contains Carbohydrates, proteins, fat, vitamins and minerals to support children’s growth and development.
“In recognition of this fact we have developed the new and improved NESTLÉ MILO recipe with 26% less sugar, more malt, more cocoa and more milk to give the right nutrients that children need to be energised for the day. This is part of our commitment to meeting the ever-changing consumer demand and providing healthier and tastier choices.”
“With over 800 friends and families gathered at this event, we had the unique opportunity to demonstrate how one serving of NESTLÉ MILO provides nutritionally balanced nutrients and teach parents how to overcome the challenges they may have with preparing breakfast. We recognise the role of product innovation to encourage parents to establish healthy breakfast habits with a taste that their kids love,” concludes Ekeruche
DID YOU KNOW?
- Findings from the latest South African National Health and Nutrition Examination Survey (SANHANES) show that one in five children do not eat breakfast even though statistics show that this is the most important meal of the day. This number is of grave concern as it highlights the nutritional energy gap that exists as a result of skipping breakfast.
- According to the World Health Organisation’s (WHO) Africa Region, the continent will not be able to address under-nutrition and obesity-related diseases or meet global nutrition goals if the quality of our food does not change.
- NESTLÉ is the world’s largest food and beverage company. It is present in 189 countries around the world, and its 328,000 employees are committed to NESTLÉ’s purpose of enhancing quality of life and contributing to a healthier future.
- NESTLÉ offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like NESCAFÉ or NESPRESSO to local favourites like RICOFFY.
- Company performance is driven by its Nutrition, Health and Wellness strategy. NESTLÉ is based in the Swiss town of Vevey where it was founded more than 150 years ago.
