This week saw Miss South Africa Natasha Joubert launch her own sugar-free MoFaya energy drink aptly named Berry Queen.
Joubert and the Miss South Africa Organisation worked closely with MoFaya on creating the pink-coloured, berry-flavoured sparkling drink as well as its striking white, pink and gold can.
Says an elated Joubert: “I am so excited for this incredible product to hit the shelves. It really allowed me to use my creative side and ignite my mind; the tin is feminine and eye-catching and the flavour is delicious. The product is amazing and I can’t wait for South Africans to taste it.”
During the Miss South Africa reality series Crown Chasers – aired on SABC 3 earlier this year ahead of the pageant finale – Joubert was named the winner of the Down to Business episode where the Miss South Africa finalists were introduced to MoFaya energy drinks and asked to create their own innovative energy drink can and build a business plan or marketing strategy for their product.
MoFaya was the first proudly black owned energy drink in South Africa when it was co-founded by DJ Sbu (Sibusiso Leope) and Siphiwe Likhuleni Shongwe back in 2013. The celebrated South African brand has since become a force in the South African marketplace and is the official energy drink sponsor to Miss South Africa 2023.
To its millions of loyal customers MoFaya has come to colloquially mean “More Fire”, describing the deep-rooted internal burning desire, passion and motivation it inspires and which neatly aligns with its catchy slogan “Ignite your mind”.
Says MoFaya’s DJ Sbu: “We have always wanted our story to ignite passion and inspire those who have started to empower themselves, and in those who are thinking of starting a business. What better than our reigning queen – who is a champion of both education and entrepreneurship – to come on board and inspire others.”
MoFaya Berry Queen is rolling out to stores around the country. A percentage of the sales will go towards Joubert’s own Miss South Africa campaign to make education accessible to all South Africans.
Miss South Africa is presented by Weil Entertainment in association with Sun International. SABC3 is the official broadcast partner.
Go to:
- https://www.misssa.co.za
- Facebook: https://www.facebook.com/MissSouthAfricaOfficial
- Twitter: @Official_MissSA
- Instagram: @official_misssa
- YouTube: https://www.youtube.com/c/MissSouthAfricaOfficial
- Download the Miss South Africa App from the Apple App Store or Google Play store
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