SASKO AIMS TO UPGRADE 1000 PLAYGROUNDS WITH “PLAY BETTER”
CAMPAIGN
Nie Cele
One of Mzansi’s giant bread manufacturer and supplier, SASKO has come up with a splendid and awe-inspiring ‘Play Better campaign’ initiative that shows they care most about communities and lead the pack in offerings to needy people and communities they service..
Under their brand repositioning punchy shibboleth launched last year ”People who care make things better”
This blue chip company delivered a state of the art playgrounds at a school in Soweto and made it clear they are one of the brands that wants to make a difference in communities.
The event took place at the first beneficiary School Ikaneng Primary in Diepkloof Soweto.
Dozens of spirited learners received an early Christmas as their school was the first to benefit on the SASKO Siyasizana community initiative that builds and upgrade school playgrounds.
Koos Bezuidenhout, Regional Director at SASKO told the packed audience SASKO bakery was just around the corner in Aeroton.
“It made sense and was significant to kick-start this initiative in Soweto.This township is part and parcel of the DNA of Sasko bakery,” Bezuidenhout pointed.
SASKO General Manager, Cornel Vermeulen said their brand was about purpose, adding they are investing in communities.
“If private business doesn’t do this no one will do it. It’s a feel-good thing and a high purpose. We just want to create safe spaces in schools.”
On the sidelines , Uzalo actor, Wiseman Mncube gave this initiative thumbs up and told this publication “We need such initiatives.”
READ BELOW THE DETAILED SASKO SIYASIZANA COMMUNITY INITIATIVE STORY
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The SASKO Siyasizana community initiative has launched the ‘Play Better’ campaign which aims to build, restore and upgrade 1000 playgrounds throughout Mzansi in 2023. Through the power of positive play, the campaign is targeting early childhood development (ECD) and foundation phase age group children with a strong anti-bullying message by promoting active and positive play.
SASKO has been at the centre of communities since 1930, and the SASKO Siyasizana initiative has always focused on building a solid foundation for our nation’s children. Siyasizana, which means ‘we are helping each other’ previously provided pre-primary and primary school children with reading books and educational material. This latest project aims to build on this legacy by promoting social skills development.
The Play Better campaign forms part of SASKO’s “people who care make things better” brand repositioning which launched last year. The initiative is on a mission to rollout 100 playgrounds in phase 1 through a consumer call to action of nominating a school of their choice that they believe deserves a playground upgrade. The winning schools will be provided playground upgrades to the value of R10 000 each. The second phase of the campaign will then roll out a remainder of playground upgrades across day cares and primary schools through a recycling mechanic. Schools will be invited to collect a stipulated number of SASKO bread bags to qualify to be in the running for a playground upgrade.
The LEGO Playwell Report 2022 reveals that the mental, physical, and emotional benefits of developmental, and social play at an early age can help to reduce the prevalence and impact of bullying by allowing children to develop life skills to manage future interactions.
“As a brand, Care is at the core of our DNA, it is our purpose, our goal is to put our Care into action through the SASKO Siyasizana mission. By upgrading 1000 playgrounds in day cares and primary schools in South Africa, we intend to raise awareness of the importance of positive play for the children in our communities and the impact it can have on their development” says Martin Neethling, PepsiCo South Africa Chief Marketing Officer.
The campaign will be executed through a 360 multi-channel approach leveraging television, digital, radio, print, and instore platforms says Nomawethu Ngadlela, Pepsico South Africa Marketing Manager. “Make sure that your local primary school or day care stands a chance to get a playground upgrade. Simply, buy SASKO bread or buns & rolls, scan the QR code or Whatsapp and follow the prompts to nominate your school”.
“We are also partnering with influential public figures and subject-matter experts to not only maximise the reach of this campaign, but to also tackle the issue we’re trying to address through lasting professional advice” Neethling says.
Visit the SASKO website www.sasko.co.za and follow its social media pages for more information about this exciting campaign.
DID YOU KNOW?
“SASKO believes that life should taste great – and this is at the heart of everything we do!”
That’s why SASKO bread & flour can be found in millions of South African homes each day – tickling taste buds and filling stomachs since the first loaf was baked and bag of flour milled as far back as the 1930s.
SASKO uses only the finest ingredients, milled, mixed and baked to tasty perfection. Because SASKO has been around for more than 90 years, it understands the importance of giving South Africans the sustenance they need without compromising on taste. Combined with a national network of world-class Bakeries & Mills across South Africa, we ensure that you can enjoy locally made, superior quality goods every day.
With complimentary Flour & Bread categories and such rich heritage and history SASKO is definitely the baking expert brand to be trusted. We cater to every kind of taste and type and make sure that everyone is inspired to bake only the best cakes, muffins, scones, pancake, and so much more.
At the forefront of baking and innovation, we’re always looking to improve our brand with the best methods. Our dedicated research and development department ensures that only the most advanced baking processes and milling techniques are adhered to – using the latest technology and equipment. The results shine through in soft, delicious slices of bread and consistently soft and fluffy flour that give every tasty, energy-filled bite a touch of greatness. With SASKO in your basket, life really does taste great!”
For more information visit www.sasko.co.za
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