adidas Originals and Edison Chen celebrate their collaborative journey by unveiling the next chapter of their partnership, the CLOT LNY Superstar sneaker. Inspired by the fluidity and adaptability of a snake gliding through its habitat, the collection encourages us to embrace the journey and carve out our own path with confidence and individuality.
The campaign embodies a seamless fusion of tradition and bold modernity, celebrating the upcoming Lunar New Year with vibrant red and gold accents. Each piece is crafted to effortlessly navigate the city, symbolizing continuous motion and self-expression. The collection reflects a philosophy of forging our own path by trusting our instincts and embracing individuality.
This drop is anchored by the CLOT LNY Superstar, featuring a jacquard print with a snakeskin pattern, honoring the Year of the Snake in the Chinese calendar. The shoe incorporates a silk print for the first time in this collection and uses the same sole as the CLOT LNY Superstar. Adding a meaningful touch, the design includes a coin detail that harkens back to Shanghai Fashion Week when Edison joined the adidas family and is a symbol of prosperity and wealth in Chinese culture.
The anatomy of a snake is mirrored throughout the Lunar New Year collection, guiding wearers to fresh possibilities. The pieces include the Combot Pant and Track Top with repeating prints, along with snake arm sleeve detailing and a regular premium fit. A jacquard print featuring a snakeskin pattern nods to the Year of the Snake in the Chinese calendar, while the inclusion of a coin symbol, rooted in Shanghai Fashion Week and representing prosperity and wealth, adds a deeper cultural connection. The collection also debuts silk print for the first time, bringing a refined touch to the design. Snake print and gold accents complement the jacquard branding, further emphasizing the fusion of cultural and contemporary design. The sole used in these pieces is the same as the 2024 Superstar, completing the look with a timeless foundation.
The CLOT LNY Superstar sneaker is a celebration of cultural exploration and personal discovery. Shop the collection at adidas.co.za and at adidas flagship stores Sandton, V&A Waterfront and Gateway with prices ranging from R499 – R3999.
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
About CLOT®
First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the desire to bridge East and West through thoughtfully-designed apparel and goods, the brand takes its Chinese roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from traditional Chinese culture with bold graphics, exaggerated silhouettes, and a dynamic energy reflective of the new youth of Asia. CLOT has since partnered with leading global brands in various genres to create sold-out collaborations, solidifying its international presence in the process.
CLOT’s vision for a borderless culture of streetwear is further manifested in JUICE, a fashion and lifestyle retailer that expresses an all-encompassing aesthetic through its curation of apparel, home goods, and more. Located in major cities around the world, JUICE can be found in Hong Kong, Shanghai, Guangzhou, Taipei, Taichung, Los Angeles, and online.
About Edison Chen
Edison Chen is a leading cultural force internationally thanks to his all-encompassing approach towards fashion, art, music and more. Since breaking out in 2000, he has starred in some of Hong Kong’s most influential films, as well as building a successful career in the music industry. Never one to rest on his laurels when it comes to creative expression, Edison founded CLOT in 2003 as a Hong Kong-based streetwear label with the aim of bridging the East and the West through thoughtfully designed apparel and goods. As CLOT’s Creative Director, Edison has crafted a uniquely recognizable aesthetic that seamlessly marries Chinese traditional motifs with contemporary streetwear, in the process partnering with esteemed international brands to create sold-out collaborative designs.
Under Edison’s tenure, CLOT has also JUICE STORE, an all-encompassing fashion and lifestyle store that maintains a presence in Hong Kong, Shanghai, Taipei, Guangzhou, and Los Angeles. CLOT has also previously exhibited at New York and Paris Fashion Week.
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