Black label

CARLING BLACK LABEL LEADS THE PACK TO REDIFINE MASCULINITY

Nie Cele

 

 

A courageous pregnant conversation to challenge toxic varying forms of masculinity within the society was recently held at the historic Walter Sisulu Hall in Kliptown, Soweto.

The event was held under the banner BOLD BRAVE STRONG and is a brainchild of Carling Black Label, South Africa’s biggest beer brand among men today.

Organizers revealed that the aim of this tete-a-tete was to confront varying forms of masculinity through intense and purpose driven conversation.

A panel of five bold and accomplished men from diverse industries, led in conversation by media veteran and powerhouse Masechaba Ndlovu took to the stage to tackle heterogeneous issues that are facing men in modern day society.

The conversation comes directly on the back of a television commercial (TVC) that was launched in September by the beer brand which asks the question – “Be a man. What does that mean?” by challenging the true meaning of the words ‘Bold’, ‘Brave’ and ‘Strong’.

 

Award winning actor and protagonist of the TVC, Pallance Dladla formed part of the BOLD BRAVE STRONG event panel which comprised of Sports broadcaster Robert Marawa, Internationally acclaimed comedian Donovan Goliath, Founder of Non-Profit Organisation Father A Nation (FAN) Craig Wilkinson and vocal political analyst and author Eusebius Mckaiser.

 

It was also revealed that the event was organised to coincide with the International Mens’ day.

 

Speaking at the event about the importance of a day that is dedicated solely to men, Grant Pereira, Carling Black Label Brand director said 

“Hosting this event in honour of men was a perfect fit and a conscious decision for us as a beer brand. We are in partnership with the Premier Soccer League and making use of a day that marks significance for both soccer as well as men all over the world deeply resonated with us.

Sports is the worlds biggest unifier and second to that is conversation. Through conversation, many barriers can be broken and as a result an opportunity to reshape masculinity arises. It is not every day that men are willing to openly engage in conversations with other men about relevant and authentic matters that lead down a path of true self evaluation about where masculinity is going. What better way for us as a prominent beer brand to promote positive change in the lives of our consumers, and

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