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FNB ANNOUNCES SIMPLIFIED EBUCKS EARN RULES TO HELP CUSTOMERS GET MORE VALUE FROM REWARDS

 Customers can now use their eBucks to pay for license renewals via FNB’s digital channels

 From August 2023, FNB and RMB Private Bank customers will be able to get even more value from eBucks Rewards due to simplified earn rules and enhanced programme benefits. Recently named the Best Long-Term Loyalty Programme in the World for the 2’nd year running, eBucks now offers customers more ways to unlock benefits in areas such as groceries, fuel, and travel to help them navigate the tough economic climate.

Johan Moolman, CEO of eBucks Rewards, says, “By the end of this year, we expect to surpass R20 billion in eBucks Rewards paid to customers since launching the programme. In the past two years alone, we’ve paid out roughly R4 billion to our members. Now after 24 months we are updating some of our criteria to better align with the current economic context and evolving customer needs. This includes moving our eBucks double-up earn on fuel from quarterly to monthly, increasing grocery benefits to cushion customers against the high cost of living, introducing more family banking rewards, and significantly enhancing our travel experience and benefits. 

“The changes are also designed to enable better access to our rewards, especially for our entry-and middle-income customers, promoting healthy banking behaviours, such as the use of digital channels and virtual cards for safety and convenience, and encouraging the use of more cost-effective ways to access cash. We’re also promoting financial education through digital tools on nav» Money via our FNB App to help customers better manage their credit, savings and investments, insurance, and transactional activities,” adds Moolman.

New or improved benefits include:

  • Grocery vouchers: the monthly voucher for FNB Easy PAYU increases to R20 to supplement the purchases on groceries and any other necessities at Checkers, Shoprite, and Usave outlets removing the restriction on products and customers having to pay R5 to redeem the voucher.
  • New travel discounts: FNB Easy Smart and FNB Aspire customers can now qualify for discounts of R50 per bus ticket for each qualifying traveler when booking via QuickBus on the FNB App.  Additionally, FNB Aspire customers can now enjoy discounts of R100 per ticket for each qualifying traveler for domestic bookings made via eBucks travel on the FNB App as a new benefit. Customers that meet the requirements in August will qualify for these travel discounts in September.   Similarly, FNB Premier to FNB Private Wealth customers get up to 40% discounts for each qualifying traveler for bookings made via QuickBus on the FNB App.  FNB Premier to FNB Private Wealth will continue to enjoy up to 40% discounts across Flights, Car Hire, eBucks Shop and Vouchers and SLOW lounge visits.
  • FNB Connect: along with other customers who have been enjoying free monthly FNB Connect benefits for their respective accounts, FNB Easy PAYU customers will start receiving free 100 MB of data, 35 voice minutes, and 35 SMSes every month on their active FNB Connect SIM.
  • Fuel Rewards – up to R8 per litre at Engen is now monthly: the additional fuel benefit for qualifying customers will be awarded monthly instead of quarterly, with qualifying customers earning up to R8 per litre back in eBucks monthly when paying with their virtual card. Customers will receive up to R2 per litre for having FNB Car Insurance on their vehicles and an additional R2 per litre separately if they have vehicles financed with WesBank. 
  • New LIFT Premium partner and benefit: irrespective of their eBucks level, customers will get a generous 25% discount when booking a flight with LIFT Premium using eBucks Travel on the FNB or the RMB Private Bank apps and a complimentary Slow lounge visit.  Customers will now also find upfront discounted prices when searching for flights via the FNB or RMB private Bank apps.
  • Pay for license renewals using eBucks: customers will now be able to use their eBucks to pay for license renewals using nav» Car on the FNB App.
  • Family Banking: Customers with a family banking profile will get an additional monthly KAUAI smoothie and an extra quarterly Wimpy burger or meal for the kids.  This is to encourage customers to maximise the benefits of banking as a family. Customers can earn up to 40% back in eBucks on their Netflix and Spotify® subscriptions when their FNB Virtual Card is loaded for payment.

“We hope the changes will help FNB and RMB Private Bank customers derive even more value from the programme. The fact that most of our members spend their eBucks within 30 days is one way in which our programme continues to demonstrate its impact on livelihoods. Our rewards have become an integral part of customers’ monthly budgets as they supplement household expenses. With an average earn-to-spend ratio of 95%, millions of our customers continue to rely on our programme to alleviate financial constraints.  We encourage all our customers to visit eBucks.com or the FNB and RMB apps to view the program changes taking effect on 1 August” adds Moolman.

After taking home three accolades at the 2023 International Loyalty Awards, FNB’s eBucks Rewards has proved once again that it is the gold standard for behavioural rewards programmes throughout the world. eBucks has now in consecutive years took home awards for “Best Use of Technology”, “Best Programme Middle East & Africa,” and “Best Long-Term Loyalty Programme.” 

INFO SUPPLIED.

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